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Opinion and Insight

Tracking Global Production Opportunity

ACTUAL's radar dashboard facilities information through open networks

Tracking Global Production Opportunity

Commercial and advertising is no stranger to pivoting. Literally overnight, production transitioned from the sound stage to our living rooms. Cinema packages were traded for drop kits. Lighting packages were paired down from 10-Tonne to 10 Pounds. Video village found a new voice. His name is Tim, and he’s seven. The dark challenges of this new era of production have allowed our best traits to shine through. 

Digital collaboration across teams and borders is vital to the success of our craft. In the face of rapid change, transparency and seamless exchange between partners is more crucial than ever. Tools like ACTUAL’s RADAR Dashboard (getactual.io) facilitate that exchange of information through a collaborative, open network. RADAR automates the flow of information, aggregating key data points critical to production, while allowing regional experts to submit information relevant to their market.

Users can easily navigate country and market specific data and visuals, including: travel advisories and lockdown status, whether film permits are being issued (and what restrictions may exist), along with regional news and public health data. Through an open source and collaborative environment, users can easily provide more detailed information, like what rental houses are open for business, and what opportunities might exist.

“We want production teams to have a central point of reference when evaluating market opportunity” says Doug Smith, founder of ACTUAL. “Too often, production companies find themselves searching for information when modeling an approach. Our aim is to streamline that process, providing users with workflow solutions that reflect the modern studio environment.”

As of today, RADAR features real-time insights from regional experts spanning The Americas, Europe, Asia, and Oceana.

RADAR is available free at getactual.io.

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Category: Business Services , Business Software