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Creative

Ubisoft and BBDO Paris Invite You To Take Your Imagination On A Trip to Outer Space

Directed by Dan diFelice aims to rekindle our desire to explore

Ubisoft and BBDO Paris Invite You To Take Your Imagination On A Trip to Outer Space

Battle for Atlas - the new Ubisoft game - is an open-world space adventure, in which gamers can play in a unique way : each battleship can be controlled via a realistic « modular toy reproduction ». 

With this new game mode bridging virtual & real world, imagination and creativity have the driving seat. Gamers are able to switch weapons, battleships or pilots right from the controller, impacting in real time their game avatar.This represents a break through innovation, enabling unique gaming experience, while not overshadowing the interest of the game and adventure in itself.The challenge : reminding all gamers that nothing is more inspiring than the space immensity.

Don’t tell me Sky is the limit when there’s footprint on the moon .To mark the release of the Starlink game : Battle for Atlas – on the 16th October 2018, BBDO PARIS rekindles our desire to explore and takes us on a cinematic journey, directed by Dan diFelice, who draws his inspiration from the great science fiction films, where storytelling is king. In the film, worlds meet, reality merges with imagination and players find themselves facing their own interpretation of the story, calling on the film’s promise: “Give your imagination some space”.Starlink : Battle for Atlas is a game where imagination has pride of place, to be able to adapt to any situation, thanks to a new way of approaching video games: modular toys. Combining virtual and actual realities, players will be able to change their weapons, ships and pilots, directly on their controller, to impact their avatar in real time in the game. This open-world also allows players to discover and explore 7 distinct planets, each with its own flora and fauna, and fight the enemy of the Atlas star system: the Forgotten Legion.

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Post Production / VFX

Director: Steve Annis (DOP)

Executive Producer: Dan Di Felice

Post Production: Martine Ferey

Post Production Company: Boogie Films/Framestore

Client

Advertiser: Ubisoft

Associate Director: Sarah Moison Associate Director, Marketing, EMEA - Ubisoft EMEA

Brand Manager: Justine Toxe EMEA Brand Manager chez Ubisoft

Head of Global Marketing – Senior VP: Geoffroy Sardin (Senior Vice President Sales and Marketing chez Ubisoft)

Marketing Director: Guillaume Carmona EMEA Marketing Vice President at Ubisoft

Production Company

Head of Production: Vanessa Koscianski

Producer: Perrine Schwartz, Yannick le Bot

Production Company: Wanda Production

Creative Agency

Account Director: Account Director @clmbbdo Nicolas Carlotti/

Account Managers: Account Director @clmbbdo Nicolas Carlotti

Creative Agency: BBDO Paris

Creative Director: Benjamin Dessagne Creative Director @clmbbdo Stephane Santana Creative Director @clmbbdo

Creatives team: creative Clement Dantzer creative Quentin Kientz

Executive Creative Director: Matthieu Elkaim Executive creative director BBDO Paris

Head of Production: Julien Sanson Head of production @ bbdoparis

Producer: Morgane Bohn Producer @clmbbdo

Production: Cécile Caussat Production

Strategic Planner: Nicolas Orsoni Strategic planner @Proximity

Vice President: Emmanuel Devezeaux de Rancougne VICE-PRESIDENT @Proximity

Category: Gaming , Sports and Leisure

Genre: Music & Sound Design , People