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Ubisoft and BBDO Paris Prove You Should Never Trust a Rabbit to Have Your Back

Director Olivier Abbou makes his commercial debut in series of laugh out loud spots for Mario + Rabbids Kingdom Battle

Ubisoft and BBDO Paris Prove You Should Never Trust a Rabbit to Have Your Back

Would you be willing to team up with a rabbit?

That is the question Ubisoft and BBDO Paris are asking in their new campaign for the latest instalment of the Raving Rabbids franchise.

In the new Mario + Rabbids Kingdom Battle, Mario teams up with the notorious Rabbids to save the Mushroom Kingdom. This unlikely pairing inspired the agency to expand the concept into other video game genre’s that gamers know and love, in order to show how crazy and unpredictable this new game will be.

In “Cover Me”, “All With Me” and “Com’on! Drive!”, we follow a modern marine into battle, an epic ancient warlord and a gang of bank robbers making a getaway. Each of these video game tropes must rely on adorable (but untrustworthy) Rabbits for victory. Will they be victorious?

The rich, cinematic worlds in the spots were directed by Olivier Abbou, (Madame Hollywood, Territories, Yes we Can, Maroni…) is his first foray into advertising.

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Post Production / VFX

Post Production Company: Digital District

Producer: Martine Ferey & Laurianne Fréguin


Advertiser: Ubisoft

Production Company

Director: Olivier Abbou

Executive Producer: Trixtr

Producer: Julien Sanson

Creative Agency

Creative Agency: BBDO Paris

Group Account Directors: Lucie Lavrard

Planning Director: Nicolas Orsoni

Vice President: Emmanuel Devezeaux de Rancougne

Creatives: Clement Dantzer & Benoît Lagalle

Category: Gaming , Sports and Leisure

Genre: Action , Comedy , People , Scenic , Storytelling , Visual VFX