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Ubisoft and BBDO Paris Reveal the True Power of Dance

Three humorous new shots illustrate moments of truth brought about by dance

Ubisoft and BBDO Paris Reveal the True Power of Dance

For the release of Just Dance 2017, the latest instalment of the best-selling music video game, Ubisoft and BBDO have conducted a survey in several European countries, in collaboration with OpinionWay, about the social power of dance.

According to the study, 45% of Europeans say they discovered or rediscovered someone they thought they knew, just by dancing with them and 75% of Europeans think that dancing is a good way to break the ice and make friends.

This revelation confirmed Ubisoft and BBDO Paris’ own observations as they worked together for the first time to create the international ad campaign: “You never know someone until you dance with them”. The campaign spotlights this true power of dancing: revealing something completely new about the person you’re dancing with.

The result is an international campaign that gives us a good reason to dance and discover Just Dance 2017. The campaign uses 3 funny, authentic films to illustrate the moments of truth that only dancing can cause. The idea of the campaign came from an insight about dancing: that it opens us up and shows other people our true selves. When you dance, you’re not your job, your social status or your past. You’re just you, here and now. Dancing with someone creates an undeniable connection. And don’t we really discover people when we see them dance?

Just Dance’s previous campaigns focused on the fun of dancing. But this time it’s all about showing dance’s emotional and social potential to connect with your friends and family. It doesn’t matter whether you’re a great dancer. What really matters is that you have fun and express yourself when you’re dancing.

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Advertiser: Ubisoft

Brand Manager: Sebastien Ratto

VP of Marketing: Guillaume Carmona

Production Company

Director: Will Hoffman & Julius Metoyer

DOP: Laust Trier Mork

Executive Producer: Jean Luc Bergeron

Production Company: Henry

Creative Agency

Art Director: Benjamin Davidson

Copywriter: James Gebler

Creative Agency: BBDO Paris

Executive Creative Director: Matthieu Elkaim

Managing Director: Emmanuel Devezeaux de Rancougne

Strategist: Nicolas Orsoni

TV Producer: Morgane Bohn

Head of Production: Julien Sanson

Genre: Comedy , People