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Creative

Ubisoft Shapes Its Destiny for Immortals Fenyx Rising Epic Film ‘The Mountain’

CLM BBDO worked with Proximity to capture the epic quest of Greek Mythology

Ubisoft Shapes Its Destiny for Immortals Fenyx Rising Epic Film ‘The Mountain’

On 3rd December 2020, Ubisoft launched an ambitious new license - 'Immortals Fenyx Rising', an epic game rooted in Greek mythology, in which players embody Fenyx, a demi-goddess called upon to save the gods.

The new adventure propels players onto the Golden Island, where an epic quest awaits them – save the gods of Olympus from the terrible typhoon, the most fearsome titan in Greek mythology. The action / adventure franchise inspired by Greek legends complements Ubisoft's product portfolio which also includes 'Assassin's Creed' and 'Far Cry'.

That’s why agencies CLM BBDO (creation) and Proximity (strategic planning) didn’t choose to focus on the game’s history, but rather its experience.

"Your character gets an increasingly exhilarating feeling of omnipotence with each monster’s defeat. Each victory makes you stronger, and hence shapes your legend," explained Benjamin Dessagne and Stephane Santana, CLM BBDO's creative directors: "That’s the particularity of the game we focused on when we set out to build the idea of this film on and its narrative arc.”

At the realisation, we find the CRCRs. Award-winning in many international festivals, Direction was led by CRCR, an internationally renowned award-winning collective of animators trained at Paris’s infamous Ecole des Gobelins. The collective stands out for its graphic universe, at the crossroads of American comics and Japanese manga.

The film plunges us into the heart of an epic battle between Fenyx and assorted mythological monsters. Each time, the heroine wins thanks to her divine artifacts, which appear sporadically, as in the game. The entire battle takes place on a gigantic mountain where the shocks are so powerful they loosen boulders, much like the battles seen in 1980s-90s Japanese manga, like 'Knights of the Zodiac' and 'Dragon Ball Z'.

At the end of the film, set to 'How You Like Me Nowby The Heavy', we learn that the impacts from the battle have gradually shaped the mountain into the form of the heroine. A colossus, symbolising the campaign’s signature ‘Every battle shapes your myth.’ 

Immortals Fenyx Rising has been available since 3rd December 2020 on Stadia, Xbox Series X, Xbox One, PS5, PS4, Switch, Epic Games and Ubisoft Connect. 

The campaign also includes three teaser films that set the backdrop for the main launch film, each emphasising the specific strengths and elements that make the game unique, as well as a making-of. 

The digital film went live across Ubisoft’s online channels starting 24th November. Monsters get a reprieve till then.


Featured Companies: CLM BBDO

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UBISOFT

Sales and Marketing Ubisoft EMEA: Geoffroy Sardin

Vice-President Marketing Ubisoft EMEA: Lionel Hiller

Marketing Director Ubisoft EMEA: Sébastien Ratto

Brand Managers Ubisoft EMEA: Valentin Hopfner & Valentin Meyer

CLM BBDO

Creative Directors: Benjamin Dessagne et Stephane Santana

Artistic Director: Théophile Robaglia

Copywriter: Joseph Rozier

Production Director: Isabelle Darroman

Producer: Pierre Boudin

VP Proximity Paris: Emmanuel Devezeaux de Rancougne

Account Director: Judith Romero

Account Manager: Anaïs Courbez

Account Manager: Lauren Hadjadj

Strategic Planning, Proximity Paris: Nicolas Orsoni-Durand

Communications Manager: Marion Weill-Collange

Social Media Manager: Fabio Iazetta

Social Media Creation: Pierre Boissin

Social Media Creation: Thomas Cahuzac

Proximity

VP: Emmanuel Devezaux de Rancougne

Strategic Planning: Nicolas Orsoni-Durand

Production

Directors: CRCR

Production: WIZZ

Production Director: Matthieu Poirier

Sound Design & Mix: Schmooze

Music/Artist: « How You Like Me Now »/The Heavy

Category: Gaming , Sports and Leisure

Genre: Action