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Work of the Week

Work of the Week: 12/11/21

A Christmas Carol featuring Aldi's Kevin the Carrot is hitting all the right festive notes, writes LBB’s Alex Reeves

Work of the Week: 12/11/21


Kevin the Carrot has become a fixture of the British Christmas ad parade that we can rely upon. Having proved himself effective for the supermarket year after year, we were confident that McCann would showcase the anthropomorphised root vegetable for the sixth year in a row. In true style, Kevin and friends delivered on that expectation… In a pun-name-laden reworking of Charles Dickens’ ‘A Christmas Carol’, our Psyop-directed orange friend is joined by Ebanana Scrooge, Marcus Radishford, Peas and Goodwill and Tiny Tom in a festive tale that’s sure to warm hearts as we move into a potentially bleak midwinter.

That’s just one of the standout pieces of creativity from the second week of the big Christmas advertising push, but there have been plenty more too, including some crackers from brand giants such as Coca-Cola, McDonald’s and Amazon. Plus, there’s clever work coming out that’s not about Christmas because it is, after all, still mid-November.



Ebanana Scrooge, Marcus Radishford and Kevin the Carrot Tell a Dickensian Tale for Aldi’s Christmas Spot




A Stranger's Kindness Takes Centre Stage in Amazon's Christmas Campaign




Go from Whoops to Wonderful in Chick-fil-A’s Joyful 3rd Instalment of Holiday Series ‘Stories of Evergreen Hills’




Coca-Cola Comes Down the Chimney in Christmas Ad from dentsuMB UK




HSBC's Digital Billboards in NYC Emit Coloured Light to Promote Plant Growth




Ikea Canada's Christmas Ad from Tim Godsall Is Stitched Together with an Iconic Bollywood Track




JD Sports Launches Star-studded Christmas Campaign ‘King of the Streets’




It’s Time to Unleash Your Imaginary Iggy with McDonald’s Touching Christmas Campaign




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