Celebrating taking back control, beer drinkers and what it means to feel all feature in this week’s top pics, writes LBB’s Natasha Patel
Once upon a time there was a princess who… shopped on Amazon Prime? Well, it may not sound like the start of a traditional fairytale but that is exactly how Joint and Hungry Man depicted the shopping giant’s latest campaign. Featuring Rapunzel and Cleopatra as independent women taking back control of their own lives with the help of something called Amazon Prime, the 30-second spots rewrite age-old tales in a joyful way. This week also saw a celebration of literally all kinds of beer drinkers - from those who pretend to meditate to fake listeners and just about everyone else - as BrewDog celebrated becoming the world’s first carbon-negative brewery. Exercise brand lululemon, with the help of Droga5 and Daniel Wolfe, presented a dramatic film of self-discovery around the theme of ‘FEEL’.
Check out the full list below.
Rapunzel and Cleopatra Take Control with Amazon Prime
With an LBB company page, you can upload all your press, work, jobs and events at the click of a button, giving your news an audience of over 120,000 users in over 160 countries. You will also be connected with our editorial team, and become part of our global creative community.