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Work of the Week

Work of the Week: 21/01/22

LBB Editorial, Fri, Jan 21, 2022

This week’s mixed bag of oat milk creativity, modelling debuts and Chinese New Year celebrations, brought to you by LBB’s Nisna Mahtani

Work of the Week: 21/01/22



This week’s top picks are truly a mixed bag. From animated oat milk cartons to TikTok stars making modelling debuts and the beginning of Chinese New Year celebrations, creativity is on display in its full breadth. But in amongst reality, gaming and the metaverse are hot topics, and while some are embracing the change, the UN fears this will bring a rise in inequality and takes the opportunity to shine a light on it.

In Oatly’s THE NEW NORM&AL SHOW, a mini-series uses Alexander Perkins, Ethan Lawrence and Rob Witcomb’s voices to animate puppets as they navigate through plant-based life together. The BAFTA award-winning Nexus Studios collaborated on the campaign which is set to roll out across Europe and Australia, as the leading oat milk seller aims to drum up a conversation.

Other work includes a hotly anticipated modelling debut from trainspotter Francis Bourgeois, as he boards a train towards a second instalment of The North Face X Gucci collaboration. And as Chinese New Year approaches, Apple releases ‘The Comeback’, shot on the iPhone 13 and telling a new year's tale of determination.

But that’s certainly not all. To see our best picks from this week’s world of creativity, keep reading below.



Milk Carton Puppets Norm and Al Spark Conversation on Plant Based Diets for Oatly

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TikTok Star and Train Fanatic Francis Bourgeois Fronts Gucci x North Face 'Highsnobiety' Campaign

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Apple Takes Us to Mars via a Rural Village in Touching Chinese New Year Film

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Samsung Transports You to a Futuristic Gaming Marketplace in Action-Packed Spot from BBH London

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Castrol Oil Celebrates UAE Mechanics in World’s Biggest Picture Frame

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The UN Stresses the Next Generation’s Central Role in Addressing Global Problems in VR Experience

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Watsons’ 'Happy Beautiful Year' CNY Film Features Kung Fu, Comedy and Music

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A Plant's Pain Helps a Man's Mental Health Struggle in Short Film 'Bud'

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Featured Companies: VMLY&R COMMERCE UAE , Lemonade Reps , MJZ , String and Tins , Nexus Studios , Goldstein , DDB Asia , STITCH London , RSA Films , BBH London

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