Work of the Week: 22/10/21
Fashion is… well… in-fashion right now. Never have fashion brands been held in such high esteem or cultural significance - it’s all about the labels you wear, the swoosh on your shoes and the rare collaboration t-shirt you bought from a reseller at a 3000% mark up. Whilst fashions and trends come and go, fashion companies always find a way to promote their new products and seasons in a creative, and often very beautiful, way.
Burberry are no exception - releasing their ‘Open Spaces’ spot this week, a whimsical, gravity-defying dreamscape with enough wheat-field frolicking to make Theresa May blush.
The spot, directed by Riff Raff Film’s Megaforce, conjures up a real sense of freedom, interconnectedness and weightlessness that is extremely rewatchable. However! Burberry was not the only fashion-related campaign to catch our attention this week. Unlike Burberry, this brand isn’t ‘fashion royalty’, but they do have a crown and some pretty spectacular new clothes to share. Burger King’s new campaign with BBH unveils a Burger King ‘Fall Collection’ of brand apparel, including a garishly tasty-looking shirt with a burger ingredient camouflage pattern.
Besides these two fashionable campaigns, we’ve chosen a selection of the top work from this week that also includes an alien invasion, a sincere recruitment drive from the NHS and a spot for life insurance that’s to kill for (or not).
Check them out below!