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Work of the Week

Work of the Week: 27/11/20

With the UK’s Christmas ads petering out and the US focused on Thanksgiving, it’s time for some other markets to deliver the creative delights

Work of the Week: 27/11/20

This is a great time of year for advertising. The wave of British Christmas ads that come in early to mid November has broken and the US is busy eating turkey, deepening rifts within their families and getting themselves into credit card debt to help make Jeff Bezos even richer. But some really nice festive gems are surfacing from other markets, keeping our spirits up. 

Publicis Conseil’s Christmas ad for the mobile network Orange is the perfect example of why we love writing about the international ad industry at this time of year. The campaign for the French market is pure absurdist joy, documenting one grandfather’s epic efforts to transform himself into a unicorn.

Check out that and some of the other campaigns we loved this week below.


Grandad's Unicorn Selfie Shows a Different Kind of Christmas for Orange



Pen Pals Exchange Origami in Tearjerker Supermarket Ad for a Good Cause



Apple Gives Tierra Whack the Elf on a Shelf Treatment in Fantastical Holiday Ad



HAMLET Brings Angels and Demons to Life for AB Inbev’s Victoria Beer



Miller Lite Film Bids Farewell to Insufferable Work Christmas Parties Alongside Art Installation by Alex Prager



An Post Unites Generations Time After Time for Christmas




Adobe Gives Us a Taste for Opportunity in Sweet Ice-Cream Delivery Spot

Read more.




HP Swaps Technology Disasters for Slick Success in Clever 'Chain Reaction' Film





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