Worldwide Partners Adds Four More Agency Partners
Worldwide Partners, Inc. (WPI), a global network of independent agencies, has added four new agency partners. These new partners expand WPI to more than 70 independent agencies in 40 countries and add significantly to its capabilities in Asia, Europe, UK and US. The additions deepen the network’s ability to meet increasing client requests for custom marketing solutions that combine specialties and markets.
The new partners are:
· Lawton Communications Group, an independent, family-owned business, comprised of Five by Five, a creative agency headquartered in Southampton, UK, with offices in London, Los Angeles and Sydney, and Dragonfish, an organizational culture and performance consultancy based in Southampton, UK. LCG employs 100 people across their offices in the UK, US and Australia, serving brands including Activision, Red Bull, Ubisoft, Lenovo, Carnival UK, Bacardi and Patrón Tequila.
· Interweave, an award-winning integrated marketing, digital and communications agency with offices in Athens and London. Interweave serves national and international clients including Remy Cointreau, Discover Greece, Bloomberg Associates and Microsoft.
· Moroch, a full-service marketing agency focused on data, insights and technology to drive results for multi-unit retail. Moroch clients include McDonald’s, Kia Motors America, Midas International and Six Flags Entertainment Group.
WPI recently refocused its growth strategy on adding agencies with complementary capabilities and vertical expertise. The result is a portfolio of the world’s premier independent agencies that offers clients locally powerful marketing on a global scale.
“We’re building momentum as we shift toward serving both the client and agency communities,” said John Harris, CEO of WPI. “Clients are looking to handpick expertise by capability, geography or industry vertical to solve precise situations. And agencies are looking to complement their specialties and scale. We’re filling the essential gaps for both as we build the highest quality, diversified service platform to meet whatever needs clients encounter.”
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