Wrap Up This Christmas with Hands On London's Good Gift Wrap Campaign
Each year, Hands On London, a charity that supports London’s homeless run a campaign called Wrap Up London, where they ask commuters passing through train stations to donate coats at on their way to work – helping keep thousands of homeless people warm during the winter. Latest statistics show that the number of people sleeping rough on London’s streets has increased by 33% in the last year alone. But, whilst the demand for coats is the highest it’s been, train stations are emptier than ever.
With more people sleeping rough, and coat collections being trickier and costlier due to lockdown restrictions, the charity needed a fundraising idea to help them safely collect and deliver more warm coats to those in need.
To ensure those homeless keep warm this Christmas, creative and digital agency, Wunderman Thompson and technology and printing company, Digital Fusion reached out to the charity with an idea to help them fundraise safely – enabling their volunteers to collect and deliver more coats to those in need.
The Good Gift Wrap is cosy-looking Christmas wrapping paper that looks good and does good. For sale on TheGoodGiftWrap.org the warm knit designs reminds you of the warmth every purchase brings to someone in need this Christmas, with every roll sold helping at least three homeless people wrap up warm.
The paper is 100% sustainable (FSC certified), recyclable and comes in four cosy designs; the Wrap Up Scarf (inspired by the scarf volunteers wear on collection days), Scandi Socks, The Jolly Jumper and The Festive Forest.
The average person spends £16 each year on Christmas wrapping paper with 25-34 year olds spending more than any other age group with an average price of £26. This year we’re asking people to put their wrapping fund to good with The Good Gift Wrap.
Every £1 donated to Wrap Up London goes directly to ensuring warm coats are collected and delivered and volunteers are safely supported to undertake this. The money is used to help pay for costs associated with collection and delivery, Covid-19 protection for the volunteers and ensuring that the 100+ beneficiary organisations can receive their coats in a timely manner.
Wunderman Thompson has created the product pro bono to maximise donation for the charity. Orders will be delivered to the door safely in time for Christmas if purchased by December 15th. If you’ve already purchased your wrapping paper or just want to donate you can do so here.
Jon Meech, Hands On London’s CEO said “The current Covid-19 pandemic has affected all of us, but for the most vulnerable in our society, the impact has been almost unimaginable. Lockdown, furlough and businesses failing have put many more into crisis. Homelessness is increasing and the number of people forced on to the street is rising. The demand for warm coats this winter is the highest we have ever experienced. Despite the pandemic and lockdown, Wrap Up London is a collection that many people depend upon. Whilst the conditions of how we get people warm coats might be different this year, we hope that by urging people to support this fantastic campaign they can not only wrap up presents but through the money raised wrap up hundreds of people this Christmas."
Category: Charity , Corporate, Social and PSAs