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Creative

Young Love Blossoms (Sort Of?) in Oddball Snickers Ad

Quirky film from CLM BBDO features an awkward moment we can all remember, with a Lady and the Tramp twist

Young Love Blossoms (Sort Of?) in Oddball Snickers Ad

CLM BBDO and the Mars group are taking advantage of the sunny days to put the spotlight on ‘unmissable’ Snickers ice cream bars.

Launched in the early ‘90s, the Mars ice cream bars provide a large range, offering the iced version of their iconic brands: Snickers, Mars, Bounty, Twix…

In 2019, the brand is back on TV with a film staging a classic situation: this awkward moment we all remember going through in our teenage years… that first date, first kiss with the girl or boy that we secretly desired. But with the promise ‘Nothing satisfies more than a Snickers ice cream’, the message is clear that only the Snickers ice cream will deliver such an intense experience, from beginning to end.

The film will air in June 2019 in Germany then the campaign will be launched in other European countries, Russia and Australia beginning of 2020.

The film will be aired on TV and online with different six-second videos.

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Client

Advertiser: Mars

Brand: Snickers

Production Company

Director: Max Sherman

Executive Producer: Mounia Mebarki

Head of Production: Louise Gavini

Producer: Cecile Caussat

Production Company: Insurrection

Creative Agency

Account Director: Judith Romero

Account Executive: Thomas Monneau

Account Manager: Meigge Sauvaget

Art Director: Clement Dantzer

Copywriter: Quentin Kientz

Creative Agency: CLM BBDO

Executive Creative Director: Benjamin Dessagne, Stephane Santana

Strategic Planner: Veronique Bernard

Category: Desserts , Food

Genre: Comedy , People , Storytelling