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Joel Mishcon

Joel Mishcon 6

from Chrome Productions

London, UK

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Having co-founded Chrome in 2002, I merged my journalist and cinematography experience to become a director, producer and executive-producer of challenging and logistically demanding programming across the broadcast, promo and corporate arenas. Starting out as an extreme sports filmmaker, I have since produced and directed commercials and corporate work for major brands including Aston Martin, TalkTalk, Redbull, EA, Oakley, Sony, T-mobile, Sony Ericsson, Jack Daniels, The Daily Telegraph, Coke Zero, Powerade and Ubisoft. I have produced and directed TV for the BBC, Eurosport, Canal +, The Extreme Sports Channel and Current TV, and am best known for series-producing and directing the acclaimed Gumball Rally series Around the World in 8 Days for Channel 4, considered one of the toughest international TV productions to oversee. Outside of TV, I regularly direct and produce music videos, interactive content and have my first feature film in development this year. I recently consulted as the in-game cinematographer for EA's hit game Need For Speed – Shift 2 and have been a guest keynote speaker at IBC and other international broadcast conferences. My work has been shortlisted for BAFTA and nominated for two BIMA awards. I regularly work with multiple formats and multi-crews and strive to push the creative, logistical and financial boundaries of every project I take on.