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It Feels Good To Belong

Belong is Australia’s first carbon neutral mobile and internet provider. As the name suggests, it’s a brand that’s all about inclusivity and togetherness. ‘It Feels Good to Belong’ is a joyful celebration of that. A brand platform that goes beyond the rational, into the world of emotion, whimsy and internet-fuelled wonder. 


To launch, we created a film based on the phenomenon of pareidolia – the very human ability to see faces in objects. Proving that connection is everywhere, if you just look hard enough. And showing that no matter your size, shape, colour or creed, it always feels good to belong.

Belong credits

Creative: Howatson+Company

Media strategy: Howatson+Company

Media implementation and buying: OMD

Production Company: Revolver

Director: Steve Rogers

Managing Director/Co-Owner: Michael Ritchie

Executive Producer/Partner/ Producer: Pip Smart

Cinematographer: Sam Chiplin

Production Design: Steven Jones-Evans

Editor: Alexandre De Franceschi

VFX & Post Production: Blackbird VFX

Music Supervisor: Trailer Media

Music & Sound: Sonar

Category: Other, Short films