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Creative Agency

The HKX Building, 3 Pancras Square


London, UK

Telephone: +44 (0) 20 3793 3800
E-mail: charlie.piggott@havas.com
Website: https://kx.havas.com/cake/



Cake is the sport, entertainment and culture agency of Havas.

We build meaningful connections between brands and consumers through culture, using our proprietary Meaningful Brands in Culture study and strategic approach. ​​All our ideas fuse bold thinking with brilliant creativity, underpinned by data and insight.​​

We do this through earned media, social, influencer marketing, sponsorship and partnerships, and live experience; delivering this for some of the most well-known brands and rights holders in sport and culture, including:

Aston Martin F1, BT, Carling, Captain Morgan, Commonwealth Games England, EE (BAFTA, Glastonbury & Wembley), Gordon’s Gin, JD Sports, Major League Baseball, NFL, PayPal, Puma, The FA and UNICEF.

We are part of the Havas Group, owned by Vivendi, enabling us to collaborate within one of the most integrated communications networks globally.

The Havas Group has a talent pool of 20,000+ across 100 countries.

In the UK, the Havas Village (HKX) is made up of 22 agencies based in one location, in London’s Kings Cross.

The unique Village model consists of best-in-class agencies all operating under:

One P&L• One Shared Vision• One Way of Working

Check us out at: http://havaskx.com/cakeor see what we're up to by following us on Twitter or Instagram

If you'd like to know more about working with us, or for us, then feel free to reach out to Charlie at charlie.piggott@havas.com


Strategy, Insight and M&E:

• Objective and KPI development

• Audience insight and profiling

• Quantitative and qualitative research

• Creative strategy

• Communications strategy

• Commercial strategy

• Brand tracking

• Measurement and evaluation


• PR and comms strategy development

• Press office delivery

• Media training

• Brand messaging toolkits

• Campaign creative toolkits

• Product launches

• Stunts

Live experience and brand activations:

• Virtual and physical experiences

• Production and logistics

• Hospitality and ceremony’s, fan engagement/public events

Influencer marketing:

• Talent identification

• Talent management

• Influencer led activations

Creative and Studio

 Film scripting

 Live experience

 Design & art direction

 Motion graphics and editing

 TTL concept development


• Social strategy

• Creative content production

• Community management

Sponsorship and partnership activation:

• Audience identification, profiling and segmentation

• Campaign planning

• Creative development

• Partnership identification

• Partnership strategy


Cake client list