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Microsoft - Xbox Design Lab Originals: The Fanchise Model

McCann London, 3 years, 4 months ago


Advertiser: Microsoft

Brand: Xbox

Digital Agency

Digital Agency: MRM/McCann

Senior Project Manager: Craig Cameron

Designer: Dan Miles

Account Lead MRM: David Smith

Production Company

Producer: Doris Tydeman

Artworker: Nick Cook

Editor: Andrew Tusabe

Chief Production Officer: Sergio Lopez

Print Producer: Liam White

Studio Manager: Ellis Faint

Retouching: Rob McDonald

Production Company: Craft/McCann


Illustrator: FOREAL

Director of Communications: Jess Byatt

Creative Agency

Planner: Charlotte Walters

Chief Creative Officer: Rob Doubal and Laurence Thomson

Designer: Matthew Thomas

Senior Project Manager: Paul Gillespie

Project Director: Mandy Wilson

Senior Account Manager: Lynne Carter

Managing Partner: Sailesh Jani

Account Executive: Alice Parker

Head of Design: Dan Howarth

Head of Strategy: Karen Crum

Account Director: Tom Oliver

EVP: Rob Smith

Creative Agency: McCann London

Copywriter: Jim Nilsson

Art Director: Jacob Björdal

Category: Creative

Brand: Microsoft, Xbox

Channel: Microsoft stores; Marylebone High Street; Shepherd’s Bush Green