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Hires, Wins & Business

10-4 Productions and Image Partnership Announce Merger

Fashion production companies to merge under the Image Partnership name

10-4 Productions and Image Partnership Announce Merger

Image Partnership has today announced its strategic merger with 10-4 Productions.

With immediate effect, both companies will merge under the Image Partnership name, unifying the expertise of an organisation with over two decades’ experience delivering production services to the fashion industry globally.

For more than two decades, Image Partnership has continually evolved to help its creative partners realise their vision, in everything from worldwide advertising concepts and wide reaching editorials, to social media campaigns and digital activations. Image Partnership will continue to nurture the next generation of image makers and boundary breakers with a strong roster of directors, DOPs and animators.

Gawain Rainey, CEO of Image Partnership, comments: “Fashion is always about change and the future, and in our role as producers we need to enable our creative partners, clients and teams to be able to execute their vision.

It has always been important to us that the teams at 10-4 and Image Partnership were specialists and experts in their area of production, and that we had a deep understanding of the vision of our collaborators. The two companies have complemented each other in service to our collaborators, and now it makes sense to unify them as part of our continual evolution in how we approach content creation for our clients."

“Image Partnership will continue to represent and support our talented and inspiring roster of directors, DOPs and animators alongside our production capabilities." 

Long term industry friends and collaborators are greeting the merger news with enthusiasm and support.

“Gawain and his team always have it all covered and the day always goes without a hitch,” comments fashion legend Kate Moss.

According to beauty queen Charlotte Tilbury, Gawain is 'the most magical producer'.

She adds: “He is exceptional, charming, dynamic and brilliant. I have worked with him for 20 years with so many different photographers, directors, and talent, and there is no one like him and his wonderful team for production. When you know it’s him, you know your project is in the best hands, and you are going to have an amazing day. Not only is he a phenomenal producer, when it comes to attention to detail and seamless organisation, he also intrinsically understands people’s creative visions and brings them to life. He is a production genius."

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