19 Sound Scores Pogba's New Man United x adidas Campaign with Grime-Baseline Beat
The pink colour for the kit was inspired by the Manchester Evening News' famous ‘Football Pink’ publication, which is printed on pink paper. This connection formed the basis of the creative idea for the film itself from The Corner, London
The film features Paul Pogba, navigating his way through the history of Manchester United. He walks through an old printing factory picking out key moments of the clubs history that have been reported on in ‘Football Pink’
The music is made up of sounds that you would normally associate with an old fashioned printing press.
A time before the internet and online publications. A time when people would have to physically purchase a newspaper to receive the news of the day.
So we began by creating fast paced, clattering rhythms using old typewriter sounds & conveyor belts. This created a bed for the rest of the soundtrack to work.. The cutaways in the edit allowed us to interject this with real sounds of machinery, factory noises and paper clattering. We were well on our way by this point having already created a dynamic soundscape, full of energy, rhythm and attitude.
Once we had this solid foundation in place we were able to incorporate the main musical theme. We had already constructed the skeleton of the track already, so It was just a question of filling in the gaps.
To fit in with the previous two films and continue the narrative, we focused on high energy grime basslines, layered with trap inspired rhythms that matched the rhythm of the typewriters that had already been put in place..
The idea was simple; we start with the sound of the factory, and the past, then end on the sound of the brand, and the future.
Paul Pogba arriving in the final shot whilst the beat hits its peak is the highlight of the film and really hammers home the message.
Category: Clothing and Fashion , Sportswear
Genre: Music & Sound Design , People