Sherina has served as creative director for COPA90 London where she worked on Adidas, Nike, Uber, Brand USA and Women's World Cup 2019
72andSunny New York has announced the addition of group creative director, Sherina Florence, to its roster. Sherina joins the team after two years at Ogilvy New York working as the brand lead of Instagram global and Unilever brands. During her time she also collaborated with the Roots to create new music and directed films for both Unilever Campaigns and for The Roots with Citizens Bank.
Prior to Ogilvy, Sherina served as EMEA creative director for Beats by Dre, overseeing some of the most impactful social and digital content in the history of the brand. Before returning to the U.S. she served as creative director for COPA90 London where she worked on Adidas, Nike, Uber, Brand USA and Women's World Cup 2019.
Passionate for big ideas that change thinking, Sherina collaborated directly with the Guardian to create a viral campaign called #StandfastforJustice which contributed to the release of detainees at Guantanamo Bay and also created and led efforts for University of Phoenix to transition their communication and impact in communities of colour by creating the documentary ‘Saving Tomorrow Today’ and a news hub that became the top source for Black parents to find solutions for the challenges their children face within education in America.
Sherina’s passion and dedication to give back aligns with the optimistic culture of 72. From donating her time to organisations that are passionate about democratising rights and access, to serving on The One Club for Creativity’s board of directors, president of The One Club's One-ID Board and POCC US. She also invests in Here Are All The Black People (HAATBP), mentors for Google Rare, The One Club’s Creative Boot Camps in South Africa, Syracuse University and has served as an instructor at Miami Ad School, where her students have created award-winning work garnering: Pencils, Clios, Addys, Webbys and Cannes Lions.
“I’m honoured to join such an open and high-caliber group of makers. Throughout my career, I’ve respected and admired both 72andSunny and its alums. I believe that 72andSunny’s culture is not only focused on creating great work. But maintains a nurturing culture where the people behind the work thrive,” said Sherina. “I also believe only the people who experience the sights and sounds of culture can express it authentically. And intuit this same understanding and motivation to impact representation and authentic communication from the organisation. Driven to challenge current norms and radically shift representation in front of and behind the camera, I look forward to adding more colour and culture within an organisation that has already made me feel tremendously at home.”
Sherina will join the team in November partnering with Carlo Cavallone, who has recently relocated to the New York office and serves as executive creative director.
“Sherina has an incredible track record for making not only great work, but work that inspires new ways of forward thinking,” said Carlo Cavallone, executive creative director and partner, 72andSunny New York. “Her passion and creativity will push the boundaries of our work to continue to drive impact for our clients.”