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A Box and Imagination Is All This Girl Needs in FedEx’s Sweet Holiday Ad

‘Gift Box’, created by BBDO and directed by Biscuit's Noam Murro, demonstrates the possibilities of cardboard at this time of year

A Box and Imagination Is All This Girl Needs in FedEx’s Sweet Holiday Ad

This week, FedEx is debuting its 2019 holiday advertising campaign. The advertising builds on the “What we deliver by delivering” brand platform that was introduced last year, and focuses on consumers that will be shipping, and receiving, packages during the holiday season. 
The film, titled ‘Gift Box’, captures the emotional side of package delivery by illustrating how it’s not about the packages or pallets, but rather, what it means and does for people. ‘Gift Box’ follows the story of a young girl and how a simple FedEx box triggers her imagination, turning her Christmas morning into a magical holiday experience. It’s a story that reminds viewers of the possibilities that FedEx enables not just during the holidays, but every day. 

The advertising was created by FedEx’s long-time creative agency, BBDO New York and was directed by Noam Murro, who also directed last year’s series of brand spots. 
The film will run on TV and online beginning this week. 

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Client: FedEx

VP, Brand Experience Marketing: Monica Skipper

Director, Advertising and Marketing Communications: Jeff Maddock

Manager, Advertising: Lisa Tarjan

Marketing Advisor: Brad Bowers


Creative: BBDO

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

EVP, Executive Creative Director: Greg Ketchum

EVP, Executive Creative Director: Tom Godici

SVP, Senior Creative Director: Greg Gerstner

VP, Creative Director: Banks Noel

VP, Senior Creative Director: Eric Goldstein

VP, Creative Director: Fred Kovey

Project Manager: Natalie Taylor

EVP, Director of Integrated Production: David Rolfe

VP, Group Executive Producer: Alex Gianni

Senior Producer: Melanie Cornish

Executive Music Producer: Melissa Chester

VP, Business Affairs: Kathy Bannon

EVP, Senior Account Director: Josh Steinman

VP, Account Director: Cailin Gibbons

Account Manager: Taylor Baird

Account Executive: Christian Martinez

Production Company

Production Company: Biscuit

Director: Noam Murro

Partner/Managing Director: Shawn Lacy

Executive Producer: Jeff McDougall

Heads of Production: Rachel Glaub, Mercedes Allen-Sarria

Unit Production Manager: Jay Veal

Production Supervisor: Jen Berry

Director of Photography: Rodrigo Prieto

Production Designer: Brock Houghton


Editor: Work Editorial

Executive Producer: Erica Thompson

Producer: Chris Delarenal

Editor: Rich Orrick

Cutting Assistant: Audrey Weiner


Telecine: Colour Collective

Telecine Artist: Alex Bickel

Producer: Claudia Guevara

Visual Effects

Conform/Finishing/Visual Effects: Blacksmith

VFX Supervisor: Eliza Randall

2D Lead/Compositor: Jamie Scott

Compositors: Jacob Coy, Meggen Burdick, Jacob Slutsky, Yebin Ahn

CG Artists: Olivier Varteressian, Tuna Unalan, Rick Walia, Vitaliy Burov

Executive Producer: Charlotte Arnold

VFX Producer: Tina Chen


Music: Beacon Street Studios

Composers: Andrew Feltenstein, John Nau

Producer: Leslie DiLullo


Mix: Sound Lounge

Engineers: Tom Jucarone, Peter Holcomb

Producer: Becca Falborn

Category: Business Services , Mailing

Genre: People , Storytelling