Absolut Celebrates Australian Marriage Equality in 'Absolute Love' Campaign
Today Absolut has announced the launch of Absolut Love, a campaign developed by Cummins&Partners Sydney, that celebrates the stories of Australian marriage equality since the historic YES vote in 2017.
Says Eric Thomson, marketing director, Pernod Ricard Australia: "Absolut is a brand that has a long history of championing equality and acceptance globally. We wanted to bring this to life in an authentic way which celebrates real stories of marriage equality ahead of the Sydney Gay and Lesbian Mardi Gras, who we are proud to be a major partner of for the second year."
Says Kirsty Muddle, managing director, Cummins&Partners Sydney: "There are 6,000+ people in this country that married someone they love since the YES vote, it's a signal of Absolut Love in Australia and that's something worth celebrating."
Starting today, the fully integrated campaign is supported with work from One Green Bean, Blue 449, AKQA and PIM Group.
As part of the Absolut Love campaign, Absolut are showcasing the core theme of equal love and celebrating what this means for the LGBTQI community and beyond.
The 2019 Absolut Love posters will be on display throughout Sydney, Melbourne, Brisbane, Adelaide and Perth from Feb 18th. Each couple featured will receive their own copy of the poster. Additionally, Absolut has donated $20,000 to Sydney Gay & Lesbian Mardi Gras community programs that go towards grants, scholarships and creating greater access for disadvantage LGBTQI people to participate in the festival.
To see how Absolut is Creating a Better Tomorrow, please check out Absolut.com and follow on Instagram, Facebook or Twitter.
Category: Alcoholic Beverages , Spirits
Genre: People , Visual VFX