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Actress Annie Murphy Shares Her House Rules on Birth Control for Hormone Free Phexxi

McCann Health New Jersey's all-female creative, strategy and account team launch the campaign across America

Actress Annie Murphy Shares Her House Rules on Birth Control for Hormone Free Phexxi

Evofem Biosciences, Inc. today announced their partnership with Emmy Award-winning actress Annie Murphy to launch 'House Rules,' a national campaign to generate awareness of Evofem’s hormone-free contraceptive, Phexxi, while also highlighting the contraceptive journey of millions of women, like Annie, who are tired of dealing with the side effects of hormones in their birth control.

Annie Murphy stars in a 60-second TV commercial from McCann Health New Jersey where she talks about her personal birth control journey and all the reasons why Phexxi is the right contraceptive for her.  She also empowers women to choose what they want and that they should live by their “rules,” especially when it comes to choosing a birth control method.

Phexxi is the first and only FDA-approved hormone-free, use-it-only-when-you-need-it prescription vaginal gel that puts women in control of their bodies, their sex life, and their birth control needs.

Featured Companies: SMUGGLER , Big Sky Edit , Nice Shoes

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McCann Health NJ

Chief Creative Officer: Bruno Abner

VP Associate Creative Director: Jillian Watkins

VP Associate Creative Director: Melinda Milovic

Art Supervisor: Trish Salge

Copy Supervisor: Tressie LaFay

EVP Managing Director: Gillian Walker

VP Account Group Supervisor: Marcie Judges

Account Supervisor: Courtney Wolfson

SVP Strategy Director: Deb Sobelman

VP Strategy and Engagement Director: Alexandra Davis

Executive Producer: Maureen Phillips

Head of Production: Rebecca Binder


Chief Executive Officer: Saundra Pelletier

Vice President of Marketing: Tim Glennon

Head of Consumer Marketing: Caitlin Schneider

Brand Manager: Erin Turner

Brand Manager: Natasha Azevedo

Real Chemistry

Senior Group Director: Hollie Noble

Senior Account Director: Melanie Weiss

Creative Director: Keith LaFerriere

Practice Lead, Strategy: Martin Mannion


Executive Director: Chelsea Gargiulo

Account Executive: Samantha Jones


Director: Filip Engstrom

Co-Founder: Patrick Milling-Smith

Co-Founder: Brian Carmody

Executive Producer: Sue Yeon Ahn

Chief Operating Officer: Andrew Colón

Head of Production: Alex Hughes

Producer: Francesca Lentini

BigSky Edit

Editor: Chris Franklin

Editorial Producer: Sarah Van Tassel

Producer: Ali Corsie

Effects Supervisor: Ryan Sears

Nice Shoes

Colorist: Chris Ryan

Sound Lounge

Audio Engineer: Tom Jucarone

Category: Contraception and Lubrication , Pharmacy

Genre: Comedy , Dialogue , People