adidas and Bad Bunny Crafts the Ultimate Easter Egg for Collaboration Launch
In March 2021, a creative partnership between Bad Bunny and adidas was officially announced, within a framework of innovation, creativity and cultural expression. With agency team members in Bogotá and Medellín, Wunderman Thompson Colombia has had the opportunity to take the lead on this global campaign, showcasing the new product design of the Easter eggs of the new shoes: "BAD BUNNY - ADIDAS EASTER EGG".
As part of the distribution and sales campaign, the team designed a commerce strategy in early March, allowing users to pre-order and purchase through the Uber Eats platform. On April 4th, the team launched a limited number of units that were put up for sale on the adidas Puerto Rico online site, the birthplace of Bad Bunny. In both March and April, all units were sold out in less than 10 minutes.
The agency has been working with adidas LATAM for more than five years, bringing creativity, strategy and technology to much of the brand’s activations on its digital platforms, its e-retailers and its own physical stores.
"What excites me most about this work is that Wunderman Thompson can collaborate with artists, brands and projects that are really relevant to our generation,” says Julián Mercado, CEO of Wunderman Thompson Colombia.
Sergio Pinzón, head of BXA, responsible for brand activations, says: "It is a great challenge that we take on with the passion and quality that characterises the BXA team and we are happy to see our work materialised globally."
"Wunderman Thompson has been a key ally in carrying out this project because of the level of difficulty and brand awareness required. Of course, working on such interesting projects is always very attractive to many agencies, but what Wunderman Thompson rescues the most is the level of commitment to this more than any other project," concludes Valentina Benitez sr. manager brands comms Originals LAM.
Agency: Wunderman Thompson Colombia
Product: Bad Bunny Easter Egg
CEO: Julián A. Mercado
VP Creative: Daniel Payán
Executive Creative Director: Diego Rodríguez
Executive Creative Director: Felipe Ruiz
Creative Directors: Lukas Vergel
Art Director: Andrés Moreno
Director Brand Experience: Sergio Pinzón
Production: Wilson Zuluaga
Category: Clothing and Fashion , Shoes
Genre: Fashion & Beauty