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Adidas x Humanrace Celebrates Human Spirit of Inclusivity for Latest Film

The Adidas x Humanrace launch film was directed by STADIUM London's Giorgio Bruni

Adidas x Humanrace Celebrates Human Spirit of Inclusivity for Latest Film

​STADIUM worked with Jam3 and Adidas to launch Pharrell William’s newest collaboration with Adidas: Humanrace FC. The film shines a light on the humans shaping creativity and football culture today and tomorrow, including five young London creators who embody the passion and creativity of Pharrell’s designs, as well as the London women's team Romance FC, Arsenal, Manchester Utd, Real Madrid, Bayern Munich and Juventus.

​Shooting across five different cities in the UK and Europe, Adidas and STADIUM worked closely with each of the five teams, telling the intimate stories of how Humanrace x Adidas brings together the clubs for the first time, in a shared celebration of the human spirit. Pharrell and the Adidas design team’s joint ambition was for this to demonstrate the inclusive nature of football, uniting together while celebrating our differences.

​In the Man Utd film, STADIUM were inspired by the 80s rave scene in Manchester, mixing modern digital film making techniques with traditional analog approaches, such as visual collages in collaboration with artist Jazz Grant and 35mm film manipulation techniques with Ana Projects.

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Director: Giorgio Bruni


Agency: Jam3


Exec Producer: Mickey Voak

Line Producer: Alex Jefferson

Casting: Rose Waite

DOP: Stefan Yap (London Romance FC)

2nd Unit DOP & Arsenal: Thomas Hole

DOP: Dan Lightning (Man Utd)

Gaffer: Lee Brinkley

Styling: PC Williams

Art: Bon Walshe


Edit: Pete Fullarton

Post Producer: Sara Nouman

Music: TRO

Sound Design: Richard Samuels

Collages: Jazz Grant


Online: Coffee&TV

Grade: Simona Cristea

CGI: Phil Hurrell


VFX: Laura Smith

VFX Supervisor: Phil Hurrell

35mm Painters: Ana Projects

Category: Short Films and Music Videos , Short films

Genre: People , Storytelling