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Creative

Agência Africa Creates Budweiser 'Buddy Cup'

Innovative project integrates with Facebook

Agência Africa Creates Budweiser 'Buddy Cup'

Agência Africa develops a “Buddy Cup” for Budweiser, a beer glass with a built-in chip that connects with Facebook.  Each time two people toast using the innovative beer glass – the “Buddy Cup”-  they instantly become friends online.  The campaign’s goal is to enhance brand activation and increase the interaction between Budweiser consumers attending the brand’s sponsored parties, concerts and festivals.

 


The technology used for the “Buddy Cup” was created and developed in partnership with Bolha, a digital innovation studio in São Paulo, Brazil.  The innovation process took months of research and testing before the first glasses were introduced.

 

“Innovation is in Budweiser's DNA.  Its platforms are constantly surprising consumers with the best there is in terms of premium experiences.  The “Buddy Cup” is another idea bringing the brand even closer to its consumers and opening new levels of interaction for them”, says Sergio Gordilho, Chief Creative Officer at Agência Africa.

The “Buddy Cup” will be introduced as an official item used in special Budzones, allowing new friendships to begin.

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