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ALMA Fights Fire with Fire to Raise Money for California Wildfire Aid

Twitter campaign piggybacks off the popularity of the fire emoji

ALMA Fights Fire with Fire to Raise Money for California Wildfire Aid

ALMA has launched a pro bono campaign for Crowdrise, a crowdfunding platform that raises charitable donations. 'Fight Fire With Fire' aims to raise money for those affected by the wilefires currently raging in California.

Roughly 65 million fire emojis are used every day throughout social media.  While most of the time this popular emoji is used to add spice to a light-hearted tweet, ALMA wanted to take that energy and use it to help those affected by the very real fires happening in California. 

So, the agency is responding to tweets that include the fire emoji, driving Twitter users towards a donation page that is seeking $10,000 for the wildfire relief fund, California Community Foundation. 

Help ALMA by spreading awareness to its #FightFireWithFire donation campaign.  

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Advertiser: Crowdrise

Creative Agency

Creative Agency: ALMA

Creative Director: Gabriel Reyes, Gabriel Ferrer

Junior Art Director: Danae Nunez

Junior Copywriter: Nicholas Perez-Molino

VP Digital: Michael Sotelo

Director, Strategy & Integrated Solutions: Carly Sutherland

Lead Digital Content Creator: Samantha Lemoine

Digital Content Creator: Miguel Clark

Category: Corporate, Social and PSAs , Environment