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Hires, Wins & Business

AME Awards Partners with LBB to Become Official Sponsor of Awards and Events Channel

The international awards show will work with LBB to explore the role of effectiveness in advertising

AME Awards Partners with LBB to Become Official Sponsor of Awards and Events Channel

New York Festivals AME Awards has partnered with Little Black Book to sponsor the Awards and Events Channel.

Since launching in 1994, the AME Awards has celebrated brave and effective campaigns that achieve the essential mission of making a client’s products and services successful. The show honours innovative campaigns that demonstrate groundbreaking solutions to challenging marketing problems, proving that strategic planning and creative execution can produce extraordinary results.

The partnership sees the AME Awards taking ownership of Little Black Book’s Awards and Events channel, the official home of all award show coverage, deadlines, winners and reports - as well as news about upcoming industry events. In addition to this, AME Awards will work closely with LBB on a series that explores the role of effectiveness in advertising, diving into the changing landscape of the awards scene, how to define and measure ‘effectiveness’, and what this means for awards in 2021 and beyond. 

“All of us at AME are excited to participate as the official sponsor of LBB’s Awards and Events Channel,” said Gayle Seminara Mandel, executive director, AME Awards. “I’ve admired LBB and its team and enjoyed reading its international coverage throughout the years. This partnership provides AME with a global platform to champion effectiveness and showcase the men and women behind some of the most creative and measurably effective campaigns emanating from around the globe.”

Matt Cooper, CEO of Little Black Book added: “We are thrilled to have the AME Awards on as partners. Awards and events have always been a vital part of our industry and now, more than ever, it’s important to support and celebrate them. I can’t wait to see the conversations that emerge from our effectiveness in advertising series. The AME Awards have championed brave and effective campaigns since their inception, so we couldn’t have asked for a better partner to lead this discussion.”

If you’d like to hear more about channel and editions ownership on LBB, please contact us here

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