American Woodmark Names MullenLowe NY Agency of Record
American Woodmark Corporation announced today that it has consolidated its advertising, branding, and digital transformation business with MullenLowe New York, supported by its North Carolina office.
The decision was motivated by the company’s desire to create a more consumer-centric brand and product experience. American Woodmark brands are widely known in the building industry, and their cabinets can be found in homes across North America.
“We are excited about the prospects for American Woodmark and look forward to partnering with MullenLowe to deliver breakthrough strategy and content to our industry partners and customers in the years to come,” said Teresa May, SVP and chief marketing officer at American Woodmark. “During the review, we appreciated the agency’s comprehensive and creative thinking, which addressed all of our needs and more in one partner.”
MullenLowe will drive brand strategy and design across the product portfolio and also serve in a management-consultant role supporting the company in its marketing evolution, especially in the area of digital transformation. The agency will help define audience segmentation and create a new end-to-end digital experience that brings more value to the consumer as they plan dream spaces for their homes.
“Our team could not be more thrilled to bring the American Woodmark brand front and center for today’s consumers. The craft and care they put into their products are what has made them such a well-respected organization. Our job is just to pull back the curtain and let the world know!” said Rebekah Pagis, managing director, MullenLowe New York, which handles consumer-facing brands, including E*TRADE, Schick, Knorr, TRESemme, and others.
American Woodmark held a formal review of multiple agencies and narrowed its agency roster to focus on an integrated, creative, and efficient solution at MullenLowe New York. They will continue to retain a small roster of execution agency partners.
Category: Home , Kitchen