APR Expands into APAC with Jonathan Parker as Managing Director
Advertising Production Resources (APR) announced that it has expanded its Asia Pacific business as part of a strategic effort to better service regional and global clients.
APR provides advertising production consulting service to marketers around the globe and has been operating within APAC for nearly nine years. The region was previously managed by Eric Drury, who worked during those nine years to set the foundation for the APAC and EMEA regions. Jonathan Parker joins the company as managing director for the region, overseeing APR’s growing mix of global, regional, and local marketing clients.
Prior to joining APR, Parker worked as CEO of Hogarth at Ogilvy USA. In addition, his extensive career also saw Parker leading Ogilvy & Mather RedWorks and H&O offerings in North America, growing the production discipline’s direct client business yearly. Parker has expansive marketing and management experience in Asia Pacific markets and hubs, previously working within the region for almost two decades.
“After seven years working within the US, I am delighted to work once again within Asia-Pacific,” said Parker. “I’m thrilled to be able to apply my global agency and production experience to APR’s consultancy model, helping clients optimise their own advertising and content production ecosystems. Growing a strong Asian offering for the APR network will be key in ensuring future success for all our clients.”
APR also announced the opening of a business entity in Beijing, China, to provide more local support to Chinese clients.
Jillian Gibbs, APR Founder, and CEO said: “Expanding the capabilities of our Asia-Pacific team with the addition of Jonathan and the establishment of an entity in China was the natural next step to bolstering the growing APAC market and fulfilling an increasing need.”