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Asda’s Iconic Pocket Tap is Back for ‘That’s Asda Price’ Campaign 

Superfan Sunny with a little help from AMV BBDO made his very own Asda advert to celebrate the return of the iconic pocket tap

Asda’s Iconic Pocket Tap is Back for ‘That’s Asda Price’ Campaign 

Asda is bringing the brand’s famous pocket tap back with a major new ad campaign featuring a new jingle and starring a real-life Asda family.

The ‘That’s Asda Price’ campaign, by Asda and AMV BBDO, launches Asda’s autumn rollback event featuring a £100m investment to lower prices on thousands of Asda’s own label and branded products across food, baby and toys.

The TV ad stars real-life family Sunny, Amy and their three kids. We follow Sunny and the rest of the family as they share their resourceful approach to making the most of every moment, all made possible through Asda’s great prices and affordable products. The campaign marks the return of the famous Asda pocket tap, which has been synonymous with great value since it first featured in its ads in 1977 and last appeared on screens in 2006.

The campaign will run across TV, print, digital, social and PR.

The new ‘That’s Asda Price’ ad campaign will launch on ITV on Friday, 4th September during an ad break for Lorraine and runs again later that evening during Soccer Aid.

Anna-Maree Shaw, chief customer officer at Asda, said: “We are so excited to be bringing Asda Price and the pocket tap back, but with a more modern look and feel. Sunny is a real family man – a fun-loving savvy shopper that is always on the hunt for a bargain, like so many of our customers. It was so much fun filming with him and his gorgeous family – and we hope our customers love them as much as we do!”

Featured Companies: Spark Foundry , Air-Edel

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Chief Customer Offier: Anna-Maree Shaw

VP Creative and Marketing: Eilidh Macaskill

Senior Director Broadcasting: Leah Spears

Senior Manager Broadcasting and TV: Rebecca Holmes

Broadcast and TV Manager: Leanne Shields

Broadcast Planner: Elliot Halloran

Broadcast Planner: Lydia Robbins


Creative Agency: AMV BBDO

Creative Director: Alex Grieve

Copywriter: Clark Edwards, Andre Hull

Art Director: Clark Edwards, Andre Hull

Agency Planner: Sam Williams, Jack Swain

Agency Account Team: Bobbie Gannon, Charlotte Oram, Phoebe Swan, Rachel McEwen, Ethan Meade, Lucy D’Urso

Agency Producer: Laura Graham, Kieran Sadler, Tara Megson, James Roble, Lucia Fioverante


Media Agency: Spark Foundry


Production Company: Merman

Director: Juliet May

Production Co. Producer: Amy Appleton

Post Production

Post-production Company: Electric Theatre Collective

Business Affairs: Maxine Thompson

Audio Post-production: String and Tins


Original composition: Roger Greenaway @ Air-Edel

Arrangement: Nathan Klein @ Air-Edel


Editor: John Mayes

Assistant Editor: Olly Morgan

Category: Retail and Restaurants , Supermarkets

Genre: Dialogue , Documentary , People