Asda’s Iconic Pocket Tap is Back for ‘That’s Asda Price’ Campaign
Asda is bringing the brand’s famous pocket tap back with a major new ad campaign featuring a new jingle and starring a real-life Asda family.
The ‘That’s Asda Price’ campaign, by Asda and AMV BBDO, launches Asda’s autumn rollback event featuring a £100m investment to lower prices on thousands of Asda’s own label and branded products across food, baby and toys.
The TV ad stars real-life family Sunny, Amy and their three kids. We follow Sunny and the rest of the family as they share their resourceful approach to making the most of every moment, all made possible through Asda’s great prices and affordable products. The campaign marks the return of the famous Asda pocket tap, which has been synonymous with great value since it first featured in its ads in 1977 and last appeared on screens in 2006.
The campaign will run across TV, print, digital, social and PR.
The new ‘That’s Asda Price’ ad campaign will launch on ITV on Friday, 4th September during an ad break for Lorraine and runs again later that evening during Soccer Aid.
Anna-Maree Shaw, chief customer officer at Asda, said: “We are so excited to be bringing Asda Price and the pocket tap back, but with a more modern look and feel. Sunny is a real family man – a fun-loving savvy shopper that is always on the hunt for a bargain, like so many of our customers. It was so much fun filming with him and his gorgeous family – and we hope our customers love them as much as we do!”
Chief Customer Offier: Anna-Maree Shaw
VP Creative and Marketing: Eilidh Macaskill
Senior Director Broadcasting: Leah Spears
Senior Manager Broadcasting and TV: Rebecca Holmes
Broadcast and TV Manager: Leanne Shields
Broadcast Planner: Elliot Halloran
Broadcast Planner: Lydia Robbins
Creative Agency: AMV BBDO
Creative Director: Alex Grieve
Copywriter: Clark Edwards, Andre Hull
Art Director: Clark Edwards, Andre Hull
Agency Planner: Sam Williams, Jack Swain
Agency Account Team: Bobbie Gannon, Charlotte Oram, Phoebe Swan, Rachel McEwen, Ethan Meade, Lucy D’Urso
Agency Producer: Laura Graham, Kieran Sadler, Tara Megson, James Roble, Lucia Fioverante
Media Agency: Spark Foundry
Production Company: Merman
Director: Juliet May
Production Co. Producer: Amy Appleton
Post-production Company: Electric Theatre Collective
Business Affairs: Maxine Thompson
Audio Post-production: String and Tins
Original composition: Roger Greenaway @ Air-Edel
Arrangement: Nathan Klein @ Air-Edel
Editor: John Mayes
Assistant Editor: Olly Morgan
Category: Retail and Restaurants , Supermarkets
Genre: Dialogue , Documentary , People