Ask Lavazza For Coffee and Through Alexa You Shall Receive
LBB> An AI-based software that can make you a cup of coffee. It really is ‘the espresso of the future’. What was the brief for this ad and how did you interpret it?
LBB> The campaign is fast-paced and visually bold. Why did you decide on this style and why is it effective?
LBB> The dialogue is quick, witty and has a great sense of humour. What was the process of creating the script and did it have many changes from its initial conception?
LBB> Alexa has many quips that we hear. How did you go about showcasing artificial intelligence in this funny, charming way?
LBB> Why was it important to use humour within the campaign? How involved were Lavazza with incorporating this?
LBB> There are quite a few different scenes and clips in the campaign. From start to finish, how long did it take to create?
LBB> Were there any unique challenges you faced when it came to making this ad?
LBB> What has the response been like so far and has it been as you expected?
LBB> Were there any behind the scenes moments that you can tell us about?
LBB> Is there anything else you’d like to share with us about the campaign?
Client: Lavazza S.p.A
Agency: VMLY&R ITALY
Chief Creative Officer: Francesco Poletti
Executive Creative Director Copy: Rafael Genu
Executive Creative Director Art: Cristian Comand
Deputy Creative Director Art: Francesco Sgritta
Deputy Creative Director Copy: Davide Labò
Client Lead: Veronica Pagani
Group Account Director: Valeria Pedrazzini
Account Director: Sofia Storzini
International Coordinator: Costanza Angeletti
Head of Strategy: Luigi Accordino
Senior Strategist: Alessandro Grossi
TV Producer: Sara Poltronieri
Media Agency: WaveMaker
Production Advisor: The Producer International
Production Company: Movie Magic International
Executive Producer: Annalisa De Maria
Producer: Alessandro M. Naboni
Film director: Ali Ali
Jr. Producer: Alice Chauvain, Camilla Sangermani
Director: Ali Ali
DOP: Pierre Mouarkesh
Director’s producer: Sarah Touma
1st Assistant Director: Alessandro Trovò
Production Manager: Alessandro D’Imperio
Set Designer: Martin Krejzlik
Local Set Designers: Gaia De Marinis, Lorenzo Lazzari
Stylist: Sara Jane
Make-up: Milena Digirolamo
Editor: Neda Zag, Gabriele Agresta
Colourist: George Kyriacou @Black Kite Studios, Daniel Pallucca
Video post-production: Hogarth WW Italy, Mathematic
Audio Post-production: Hogarth WW Italy
Director: Danae Mauro Digital
Photographer: Mauro Parma