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Hires, Wins & Business

Atomic Wins Union Hand-Roasted Coffee Creative Business

The creative agency will start working in January for the direct-to-consumer brand

Atomic Wins Union Hand-Roasted Coffee Creative Business

London-based speciality coffee roaster, Union Hand-Roasted, has appointed Atomic London without a pitch as it looks to further accelerate its fast growing direct to consumer business.

The independent creative agency will immediately begin work on a new campaign to build further awareness and drive online sales for Union Coffee. The award-winning coffee brand has seen huge growth recently by capitalising on a global trend for higher quality coffee that is sustainably sourced and delivered fresh to order. 

Jon Goulding, CEO of Atomic, said: "Union are a really impressive business and their product is streets ahead of other brands in the coffee market. We are thrilled to be appointed as their lead creative agency and we are looking forward to working with the brand as they continue to take the coffee market by storm. This period has shown us how important it is for brands to have a strong e-commerce presence that can deliver direct to consumer with minimal fuss and Union most certainly have that. We have seen in other sectors the rapid growth of brands like Harry's or Graze.com and we are excited to help Union deliver a similar upward trajectory".

Kerttu Inkeroinen, marketing and eCommerce director at Union Hand-Roasted Coffee, added: "We are thrilled to be working with Atomic on fresh creative to engage with new customers looking to recreate a great coffee experience at home, to further boost our thriving online business. Our missing it to make the world discover the joy of speciality coffee and to taste the difference that freshly roasted coffee makes, and Atomic is the right partner to help us bring that to life."

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Category: Hot Beverages , Soft Drinks