Australian Garbos Encourage Aussies to ‘Give Me Something Good’ in ING’s Dreamstarter Christmas Campaign
ING has launched a Christmas campaign via VCCP Sydney, to support its CSR program ‘ING Dreamstarter’ – an initiative that helps to launch and grow start-up social businesses looking to make a real difference in their communities and the world.
The ING Dreamstarters offer unique products and gifts supporting a range of social and environmental causes. From eco-friendly stationery that funds education; sustainable fashion that supports refugee employment; to bamboo straws and utensils that combat single use plastics.
This year’s Christmas campaign is born out of the startling statistic revealing Aussies receive an estimated 10 million unwanted gifts each Christmas, contributing to staggering wastage and landfill.
The ‘Give Me Something Good’ campaign empowers Aussies to help fight gift wastage this festive season by asking their loved ones for ethically good gifts. To help do this, a shareable online Good Gift List tool has been created to allow people to discover a range of gifts that give back to causes they care about, and then let everyone know what they’re wishing for.
In case anyone is shy about asking, there are some experts with hands-on experience to help: The Rubbish Choir – a group of real garbos from councils across Greater Sydney who witness firsthand the extent of festive waste each year. The choir sings a reworked version of a Christmas classic, with the lyrics changed to encourage less unwanted gifts, and more of the gifts that are good for both people and the planet.
The campaign consists of online film, DOOH, social, digital, PR, radio and TV partnerships, a 99% sustainable pop-up store for three weeks in Westfield Bondi Junction and live choir performances, by The Rubbish Choir, and a Channel 10 feature.
Says Kat Topp and Jess Roberts, associate creative directors, VCCP: “Working with a group of real garbage collectors, brave enough to step completely out of their comfort zone and into a musical performance was an incredibly rewarding experience. The Good Gift List creator is a solution to the very real problem of waste at Christmas time and we’re confident this campaign will inspire people to consider the benefits of responsible and sustainable gift giving this year.”
Head of Marketing: Danielle Hamilton
Head of Brand: Carly Yanco
Brand Manager: Helen Colville
Creative Agency: VCCP Sydney
Executive Creative Director: Guy Rooke
Creative Director: Paul Sharp
Associate Creative Directors: Kat Topp & Jess Roberts
Group Account Manager: Dan Wood
Group Account Director: Elizabeth Barnett
Executive Head of Planning: Kim Feitelberg
Strategic Planner: Josh Manning
TV Producer: Sue Hind
Creative Project Director: Jenna Mills
Retouching: Sean Davitt
Production Company: Good Oil
Director: Stuart Bowen
Executive Producer: Sam Long
Producer: Chana McLallen
Editor: Stuart Bowen
Online: The Editors
Online: Matt Edwards
Music Company: enter name
Composer: enter name
Sound Company: SongZu
Sound: Alyce Guy, Damian Enemark and Lance Gurisik
Choir Photography: Alina Gozin'a
Product Photography: Andrew Ratter
Designer: Romelle Menezes
PR Agency: One Green Bean
Media Agency: UM
Digital Agency: Lash
Category: Banking , Finance