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Creative

Australian Garbos Encourage Aussies to ‘Give Me Something Good’ in ING’s Dreamstarter Christmas Campaign

VCCP Sydney launches 'ING Dreamstarter' campaign directed by Good Oil's Stuart Bowen

Australian Garbos Encourage Aussies to ‘Give Me Something Good’ in ING’s Dreamstarter Christmas Campaign

ING has launched a Christmas campaign via VCCP Sydney, to support its CSR program ‘ING Dreamstarter’ – an initiative that helps to launch and grow start-up social businesses looking to make a real difference in their communities and the world.

The ING Dreamstarters offer unique products and gifts supporting a range of social and environmental causes. From eco-friendly stationery that funds education; sustainable fashion that supports refugee employment; to bamboo straws and utensils that combat single use plastics.

This year’s Christmas campaign is born out of the startling statistic revealing Aussies receive an estimated 10 million unwanted gifts each Christmas, contributing to staggering wastage and landfill.

The ‘Give Me Something Good’ campaign empowers Aussies to help fight gift wastage this festive season by asking their loved ones for ethically good gifts. To help do this, a shareable online Good Gift List tool has been created to allow people to discover a range of gifts that give back to causes they care about, and then let everyone know what they’re wishing for.

In case anyone is shy about asking, there are some experts with hands-on experience to help: The Rubbish Choir – a group of real garbos from councils across Greater Sydney who witness firsthand the extent of festive waste each year. The choir sings a reworked version of a Christmas classic, with the lyrics changed to encourage less unwanted gifts, and more of the gifts that are good for both people and the planet.

The campaign consists of online film, DOOH, social, digital, PR, radio and TV partnerships, a 99% sustainable pop-up store for three weeks in Westfield Bondi Junction and live choir performances, by The Rubbish Choir, and a Channel 10 feature.

Says Kat Topp and Jess Roberts, associate creative directors, VCCP: “Working with a group of real garbage collectors, brave enough to step completely out of their comfort zone and into a musical performance was an incredibly rewarding experience. The Good Gift List creator is a solution to the very real problem of waste at Christmas time and we’re confident this campaign will inspire people to consider the benefits of responsible and sustainable gift giving this year.”

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Client

Client: ING

Head of Marketing: Danielle Hamilton

Head of Brand: Carly Yanco

Brand Manager: Helen Colville

Creative Agency

Creative Agency: VCCP Sydney

Executive Creative Director: Guy Rooke

Creative Director: Paul Sharp

Associate Creative Directors: Kat Topp & Jess Roberts

Group Account Manager: Dan Wood

Group Account Director: Elizabeth Barnett

Executive Head of Planning: Kim Feitelberg

Strategic Planner: Josh Manning

TV Producer: Sue Hind

Creative Project Director: Jenna Mills

Retouching: Sean Davitt

Production Company

Production Company: Good Oil

Director: Stuart Bowen

Executive Producer: Sam Long

Producer: Chana McLallen

Editor: Stuart Bowen

Online

Online: The Editors

Online: Matt Edwards

Music

Music Company: enter name

Composer: enter name

Sound

Sound Company: SongZu

Sound: Alyce Guy, Damian Enemark and Lance Gurisik

Photography

Choir Photography: Alina Gozin'a

Product Photography: Andrew Ratter

Design

Design: SomeOne

Designer: Romelle Menezes

PR

PR Agency: One Green Bean

Media

Media Agency: UM

Digital

Digital Agency: Lash

Category: Banking , Finance

Genre: Storytelling