Autotrader Steers the Way for No Contact Deals in 'Still Moving' Ad
Autotrader partnered with creative agency, 72andSunny New York to create the film 'Still Moving'.
As consumers continue to social distance and shelter in place, Autotrader is helping dealers stay connected to shoppers with the rollout of Dealer Home Services. This suite of solutions assists with ‘no contact’ interactions by offering consumers virtual vehicle tours, test drives at home and local vehicle delivery at no additional cost to dealers.
Extraordinary times demand extraordinary service where online merchandising and digital retailing are more important than ever before. Autotrader is helping provide dealers with tools to reach customers in a way that is both safe and convenient by delivering an easy, informational and virtual shopping and buying experience.
Dealer Home Solutions include the following:
- Virtual Walk-Around: Starting the virtual sale with a personalised video chat allowing consumers to ask questions and get a feel for the vehicle.
- Test Drives From Home: Bringing the car to the customer with a no-obligation test drive at their location.
- Local Vehicle Delivery: Providing the option to start a local shopper’s purchase online and have the car delivered directly to their location to complete their purchase.
Dealer Home Services:
- More than 9,000 dealers have signed up for Dealer Home Services
Product: Home Services
Title: ‘Still Moving’
Agency: 72andSunny New York
Editorial: Final Cut NYC
Sound Design/Mix: Sonic Union
Category: Automotive , Cars