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Creative

Ballantine's Resets the Dancefloor for Fairer and Safer Spaces

M&C Saatchi Sport and Entertainment and Ballantine's are calling on the public to fight discrimination on the dancefloor with social campaign

Ballantine's Resets the Dancefloor for Fairer and Safer Spaces

One in three music lovers have experienced discrimination at a music event – that’s a third of everyone who goes to a nightclub, festival or gig, increasing to 64% of those with intersectional identities including gender, sexuality, race and ability being victims of discrimination according to ‘Resetting the Dancefloor’ a report from Ballantine’s True Music. Now, Ballantine’s, fans and industry insiders are calling for a cultural reset. After 18 months without live music we have the chance to make real positive change.

M&C Saatchi Sport and Entertainment are calling on you to fight discrimination in music. All you have to do is share key stats from the Resetting the Dancefloor report and the short film on social platforms to spark conversation and encourage people to learn more about what we can all do to create equality in music and safe dance spaces for everyone.

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