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Creative

barrettSF Tells Gift Shoppers ‘Tis the Season for Indie Artist Designs at Online Retailer Redbubble

Holiday campaign highlights global online marketplaces ability to 'get' everyone this festive season

barrettSF Tells Gift Shoppers ‘Tis the Season for Indie Artist Designs at Online Retailer Redbubble

barrettSF has created a holiday campaign for Redbubble that lets shoppers know they can find a present that ‘gets’ anyone on their gift list this season when they shop the global online marketplace.

The video portion of ‘Gift the Very Thing’ launched October 11th and will run in social channels and OLV/streaming platforms throughout the year. Extensions will live on social, email display and web landing pages.

One fast-moving, fast-talking ad shows how one can order anything from a bedspread with a deep-space design to a T-shirt sporting a slice of deep-dish pizza. In another, the deep-space image is applied to various products to show the breadth and depth of Redbubble’s product categories. 

“Redbubble has such unique and hyper-specific gifts, so we really leaned into them,” said Todd Eisner, executive creative director at barrettSF. “The creativity of the spot largely comes from the creativity of the products themselves.”

The challenge was to create awareness of the shopping site as a destination for buying unique holiday gifts. Consisting of one 30-second spot and a pair of :15s, barrettSF’s holiday work highlights Redbubble’s range of apparel, housewares, wall art and other products that independent artists design and upload to the company’s website. The items are produced on demand and shipped by fulfilment partners. This is barrettSF’s first project for Redbubble after winning the account in June.

"One of the silver linings last year is that we rediscovered what matters most and new ways to stay connected to those we love. Redbubble unlocks the ability to uncommonly express that we ‘totally get them.’ From everyday things to gifting the very thing. Connecting people to millions of designs on the largest independent artist marketplace is the value that Redbubble brings our customers during the holidays,” said Blake Bakanoff, vice president of creative at Redbubble.

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Client

FORMAL CLIENT NAME: Redbubble

VICE PRESIDENT, CREATIVE: Blake Bakanoff

DIRECTOR, CREATIVE PRODUCTION: Kristen Coast

Agency

AGENCY: barrettSF

CHIEF CREATIVE OFFICER: Jamie Barrett

EXECUTIVE CREATIVE DIRECTOR: Todd Eisner

CREATIVE DIRECTOR: Aryan Aminzadeh

ASSOCIATE CREATIVE DIRECTOR: Brad Kayal

COPYWRITER: Christian Zerbel

HEAD OF PRODUCTION: Conor Duignan

SENIOR PRODUCER: Kelli Bratvold

GROUP ACCOUNT DIRECTOR: Marisa Buss

ACCOUNT SUPERVISOR: Helen Oddone

SENIOR BRAND STRATEGIST: Kevin Albrecht

Production

PRODUCTION COMPANY & CITY: Golden LA, Venice CA

DIRECTOR: Martina Magorin Borg

EXECUTIVE PRODUCERS (PRODUCTION CO): Matthew Marquis, Geoff McLean

LINE PRODUCER: Tara Saxon

DIRECTOR OF PHOTOGRAPHY: Florian Stadler

POST PRODUCTION & CITY: Golden LA, Venice CA

POST PRODUCTION EXECUTIVE PRODUCER: Kevin Gallagher

EDITORIAL COMPANY & CITY: Golden LA, Venice CA

EDITOR: Volkert Besseling

MUSIC COMPANY & CITY: Beacon Street Studios

COMPOSER: Andrew Feltenstein, John Nau, Danny Dunlap

PERFORMER: Conway (Kassia Conway)

SOUND DESIGN COMPANY & CITY: Beacon Street Studios

SOUND DESIGNER: Rommel Molina

VISUAL EFFECTS COMPANY & CITY: Golden LA, Venice CA

VISUAL EFFECTS / ANIMATION LEAD: John Hwang

VFX ARTISTS: Alex Brodie, Chris Reilly

POST PRODUCER: Pierre Nobile, Tina Kim

COLOR COMPANY: Golden LA, Venice CA

COLORIST: Luis Silva

BUSINESS AFFAIRS: Tricia Krasneski

Category: Online retailers , Retail and Restaurants

Genre: Comedy , Dialogue