BBC Appoints RAPP UK for Digital Content
Following a competitive pitch, RAPP UK has been appointed to develop and create digital content for UK broadcaster BBC.
The agency will produce a series of content focusing on the passion and rivalry that football brings out in so many. Featuring real fans, the first episode launched on Thursday 5th March ahead of the highly anticipated Manchester derby. It sees two rival fan groups - Manchester United and Manchester City - pitted against each other in a penalty shoot-out. Hosted by the established and hilarious social media influencers, Yung Filly and Chunkz, the two fan groups face twists and turns as they each take a shot at goal. The losers are also subject to a little on-camera humiliation with a penalty forfeit.
Running on the BBC Sport YouTube channel, three more episodes will appear ahead of the Premiership’s other hotly contested derby matches including Everton v Liverpool, Manchester City v Liverpool and the big London derby of Spurs v Arsenal. In each episode, Yung Filly and Chunkz host the rival fans of each match, peppered with chaos and humour.
The content will also be broadcast on MOTDx, Match of the Day’s spin-off show, with Yung Filly appearing as a guest. MOTDx airs on Thursday evenings on BBC Two.
Al Mackie, chief creative officer at RAPP UK said: “We’re really enjoying working with the BBC. This entertaining and fun content not only appeals to football fans, but to a wider audience who enjoy a spot of light hearted competition."
Chief Creative Officer: Al Mackie
Senior Copywriter: Ryan Albuino
Senior Art Director: Will Clark
Head of Production: Stephanie Hottlet
Senior Account Director: Claire Wilson
Agency Producer: Maud Watters
Creative Director, Design: Hiten Bhatt
Senior Designer: Raphael O’Selle
Head of Motion Graphics: Jeffrey Osborne
Production Company: Rock Hound
Director: Steve Clarke
Producer: Greg Mills
Editor: Manuel Belgrano
Category: Media and Entertainment , TV and Radio