Aricio Fortes joins to partner with current CCO Awoo Lai
BBDO Greater China today announced the appointment of Aricio Fortes as co-chief creative officer of its Shanghai office, partnering with current CCO Awoo Lai, and reporting to Wai Foong Leong, BBDO Greater China’s creative chairman.
Aricio has won 44 Cannes Lions to date and has worked with major advertisers such as McDonald’s, Walmart, Johnson & Johnson, AB-Inbev, Procter & Gamble, Coca Cola, Philips, Unilever, Nestlé, Itaú Bank, Kimberly-Clark, IBM, Mattel and Heinz, among others. Aricio was part of the Cannes Lions Agency of The Year team in 2009 while at DM9DDB.
In 2015, he was the creative leader of Ogilvy Brazil, when the agency was the 3rd most awarded agency at Cannes Lions and the world most awarded agency in the Cannes Lions Activation category. In 2017, Aricio was the third most awarded creative leader in Latin America according to El Ojo ranking. He has also sat on juries at Cannes Lions, One Show, D&AD and the New York Festival.
Aricio comments: “I am honoured to lead BBDO Shanghai towards the mission of doing world-class creative work for our clients. So far Chinese talent and technology has impressed me so much. I am pretty sure nothing is creatively impossible here; I truly believe we can help put China amongst the most creative countries in the world. And for that to happen courageous talent and clients are always welcome."
“I am thrilled to have Aricio joining us as he is a proven creative leader with an impressive track record. In fact, he has been instrumental in creating positive change in the agency ever since he joined, helping us to reinforce the culture and motto that BBDO strives to live by – The Work, The Work, The Work” adds Wai Foong Leong.
Jean-Paul Burge, chairman and CEO of BBDO Asia, says: "Aricio is not only an immensely talented creative, he also represents the calibre of talent we are putting in place across the region. I cannot wait to see the impact he will no doubt have on the creative product in China."