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BBDO Greater China Wins Iconic Vita Teas Account

BBDO will play a key role in raising the brand's awareness and differentiation

BBDO Greater China Wins Iconic Vita Teas Account

Vitasoy International Holdings Ltd announced today that BBDO Greater China has won all creative duties for their iconic Vita tea portfolio across Greater China.  This was a multi-office effort between BBDO Beijing, BBDO Hong Kong and BBDO Shanghai.

Vita is one of the most iconic Hong Kong brands with a proud 40 year-old heritage and a vast portfolio of teas.  BBDO will play a key role in raising its awareness and differentiation, and as such will be setting up teams across Greater China. 

Roberto Guidetti, Group Chief Executive Officer of Vitasoy International Holdings Ltd said upon announcing their decision: “We are looking forward to a most effective and productive partnership with BBDO. The team has passionately shown not only very strong strategic thinking and creativity, but also great agility and a determined focus on ideas that can build Vita’s equity and business.”

Tze Kiat Tan, Chief Executive Officer of BBDO Greater China said of the win: "Vita is a brand we are deeply passionate about, and have such tremendous respect for.  We are in awe with its history and feel so privileged to be part of its future.  We are committed to help the tea portfolio achieve exciting new heights, in the coming years and beyond."

Finally, while a joint effort between offices, this is a landmark win for BBDO Hong Kong, which in the past months won a string of new business, the Grand Effie Hong Kong, gold awards at AME’s, AdFest (Effectiveness Lotus), Kam Fan; and silver at Agency of the Year. 

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Category: Hot Beverages , Soft Drinks