BBDO Guerrero 's Quirky Radio Spots for Quaker Overnight Oats Celebrate Sleep
Quirky radio spots were develop around the idea that if you make your breakfast before you sleep you have more time to dream
BBDO Guerrero has developed a series of radio commercials promoting the habit of preparing your breakfast the night before with Quaker Overnight Oats.
Taking inspiration from the habits of current consumers, Quaker Overnight Oats promotes the advantages of oatmeal recipes conveniently prepared at night.
The radio materials revolve around the idea that when your breakfast is already made, you get to sleep and dream longer about everything from taking driving lessons to building your own dream home.
PepsiCo Marketing Director for Food and Beverage Mikey Rosales shares, “Overnight Oats recipes are a great way to enjoy Quaker Oats. There are so many recipes shared on our Quaker Breakfast Club page, and we encourage everyone to try it. You wake up to something healthy and delicious every morning.”
BBDO Guerrero Creative Chairman David Guerrero says: “Quaker Overnight Oats are great. And what’s even better, you can sleep longer knowing breakfast is all prepared for the next day. And with longer sleep, who knows what you can accomplish – as these radio ads suggest.”