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Creative

BBDO New York Puts Dogs in Clubhouse Chatrooms in Adoption Campaign for Pedigree

Participants in each 'room' were able to click on the dogs’ profiles, learn about them and find out where they can adopt them from

BBDO New York Puts Dogs in Clubhouse Chatrooms in Adoption Campaign for Pedigree

The Pedigree brand is one of the first brands tapping into the new Clubhouse platform to highlight its mission of ending pet homelessness. The brand is teaming up with shelters across the country via the Pedigree Foundation and turning to the new audio chat app to help adoptable dogs find their forever homes.

Clubhouse is all about audio, and we know that dogs are some of the best listeners. In a new campaign led by creative agency BBDO NY, the brand partnered with Clubhouse moderators to welcome 20 adoptable dogs into their chatrooms over the weekend to raise awareness of the mental, emotional and physical benefits of pet companionship. The Pedigree brand partnered with relevant moderators leading conversations about mental and physical health to foster the conversation about how animals can provide support during challenging times.

Participants in each 'room' were able to click on the dogs’ profiles, learn about them and find out where they can adopt them from, and the Pedigree brand will be covering the adoption fees for all dogs adopted through the Clubhouse chats.

The Doghouse program will continue on Wednesday, March 24th at 5:30 PM ET, when Clubhouse moderator and mental health advocate Alessandra Torresani will lead a chat in partnership with the brand and participating shelters about how dog adoption and ownership can have a positive impact on your life.

This Clubhouse activation is a follow up to the brand’s Dogs on Zoom campaign last year, where they leveraged the popular Zoom conferencing platform to host virtual adoption events with shelters across the country during the pandemic.

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Pedigree Doghouse
Agency

Creative Agency: BBDO, New York

Chief Creative Officer, Worldwide: David Lubars

Executive Creative Director: Peter Kain

Executive Creative Director: Gianfranco Arena

Associate Creative Director: Matthew Low

Associate Creative Director: Kristin Clark

Junior Copywriter: Nikki Simon

Junior Art Director: Samantha Spellman

Exec Producer: Amy Wertheimer

Head of Interactive Production: James Young

Senior Producer: Danielle Amico

Influencer Manager: Lucy Bennett

Music Producer: Katie Theobalds

VP, Head of Innovation: Vishal Dheiman

EVP, Senior Account Director: Sally Nathans

SVP, Account Director: Liz Maini

Account Executive: Chelsea Berk

Group Planning Director: Annemarie Norris

Comms Planning Director: Brian Brydon

Business Affairs Manager: Shelly Bloch

Production

Production Company: BBDO Studios

BBDO Studios Director: AJ Rowe Jr.

Editor: Brad Go

Sound Mixer: Corey Bauman

Category: Home , Pet Supplies