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Creative

BBH Asia Pacific's ‘Make Space Better’ for IKEA

New spot directed by Flying Fish’s Wade Shotter

BBH Asia Pacific's ‘Make Space Better’ for IKEA

BBH Asia Pacific has launched a campaign for IKEA in conjunction with the Swedish furniture retailer’s 2014 catalogue launch.


The TV, print, outdoor and social media campaign surrounds the brand proposition of “Make Space Better” and offers up the solution of making the most of space constraints by using the right kind of furniture.

 


The campaign has launched across both the Singapore and Malaysian markets.

 

Said Christina Chong, Managing Partner, BBH Asia Pacific: “Space constraint is an increasing reality for us. But instead of focusing on the problem of needing more space, this campaign offers the simple solution of making space better with furniture solutions.”


Said Scott McClelland, Executive Creative Director, BBH Asia Pacific: “As housing gets more expensive and ever smaller, we wanted to capture how it felt for multigenerational families living on top of each other and the relief that can come with better and smarter use of space.”


Said Irene Lau, Regional Marketing Manager, Ikano Retail Asia: “IKEA has always had a mission to “Make Space Better”. The 2014 catalogue will hopefully inspire home owners in Singapore and Malaysia to create better space with the right furniture that is both affordable and stylish.”


BBH Asia Pacific was awarded the IKEA business for Singapore and Malaysia in June 2013.

 

Credits


Creative:
Scott Mcclelland - Executive Creative Director
Angie Featherstone - Senior Copywriter
Eirma Webster - Senior Art Director
Lim Chiao Woon - Senior Copywriter
Marcus Yuen - Art Director
Germaine Chen - Art Director
Ronald Bunaidi - Designer 


Account Management:
Christina Chong - Business Director
Sheila Melbye - Associate Account Director
Louis Ong - Account Manager
Jade Cheng - Account Executive


Strategic Planning:
James Sowden - Head of Engagement Planning
Lindsey Cummings - Engagement Planner
Josie Khng - Social Strategist


Production:
Brell Chen - Head of Print
Lesley Chelvan - Producer
Richard Mayo-Smith - Producer


Production Partners


Photography Production: Frame by Frame
Photographer - Xuan Ong
Digital Imaging: Wellcom @ BBH


TVC Production: Flying Fish/ Biscuit Films
Director - Wade Shotter 
Post Production: VHQ
Audio: Fuse

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Category: Furniture , Home Appliances