Belgium Youth Radio Station StuBru's 'Missed You Stranger' Celebrates Return of Festival Scene
Hamlet know that the pandemic lockdowns have made everyone miss the people they already know, but have we considered that we have missed the people we don’t know?
Belgium youth radio station StuBru launch ‘Missed You Stranger’ - a campaign celebrating the re-opening of the much loved and sorely missed Belgium festival scene - which recognises the hardship the ban of social interaction has caused to the StuBru listeners.
Created by Mutant, and directed by international production company HAMLET’s Angelo Cerisara, the three 30” spots encapsulate the chance encounters, the physical touch of a stranger, the meaningless conversations, the charged energy, one-night-only assignations and the ‘won’t-matter-in-the-morning’ approach.
Director, Angelo Cerisara said: “When reading the script, the first thing the VO reminded me of was listening to an audio-guide describing a painting, but since it’s a film we can force the eyes to look where we want them to look. So the camera is smashing into two tongues, is following a saliva spit and is digging inside arm hair. All those things act like they have a gravitational pull dragging our eyes into them. A reason for repulsion became a reason for attraction”.
Jason Felstead, co-founder and executive producer, HAMLET added: During the last year and a half a new word was introduced in Belgium which translates as “skin hungry”. That’s what these films so poignantly show us: all of us, and especially youngsters, became hungry for touch, even with random strangers and I love how Mutant turned this feeling into a campaign. At the same time the films make us slightly uncomfortable and that, I think, was magnificently executed by Angelo in his first project for us”.
Client: VRT StuBru
Title: 'Missed you Stranger - Kiss, Saliva, Toilet
Creative Director: Odin Saillé
Art Director: Usman Abdul
Copywriter: Ruben Van Maldeghem
Creative Team: Usman Abdul, Catherine Hermans, Ruben Van Maldeghem, Simon Pyson, Iris Nuyts
Agency producer: Innie Tran
Production Company: HAMLET Brussels
Director: Angelo Cerisara
Executive Producers: Ruben Goots, Jason Felstead
Producer: Pim Verhaert
Production Manager: Robin Paul
Post-Producer: Dominique Ruys, Pim Verhaert
Director of Photography: Edouard Le Grelle
Editor: Angelo Cerisara
Sound Design: Raygun
Sound Post-Production Cy: Raygun
Color Grader: Francis Qureshi
VFX Company: Divide
VFX Supervisor: Maarten Baert
Image Post-Production Cy: Divide
Category: Media and Entertainment , TV and Radio