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Creative

Bestads Six of the Best Reviewed by Aste Gutiérrez, Creative Director, Droga5, New York

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites

Bestads Six of the Best Reviewed by Aste Gutiérrez, Creative Director, Droga5, New York

This week's guest judge is Aste Gutierrez, creative director at Droga5, New York.

I feel our industry has never been more cluttered.
So my criteria was simple: Did it spark joy for me?

BEST TV
Winner: Guinness 'Looks Like Guinness'. Loved the simplicity. Love when a big-ass brand makes an ad only they could make. Loved how it iterates on GTCTTWW. Loved it nails the now, while hailing from a timeless human observation. Loved just watching it.

BEST PRINT
None

BEST OUTDOOR
None

BEST INTERACTIVE
Winner: TikTok 'Songkran Stranger'. Pete! I can smell him. What I loved most was how clear it is on what it is, and how confident it is in that vision. It did recall things we've seen before-a bit of Beauty Inside, Swipe Night, Pete's own Time to Time, Pandakekoks (very deep cut)-but for me, it was executed with such beauty, verve, and elan that it was still a joy to watch.

Featured Companies: Droga5 New York

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