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Creative

Bestads Six of the Best Reviewed by Graham Lang, Chief Creative Officer at Juniper Park\TBWA in Toronto

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites

Bestads Six of the Best Reviewed by Graham Lang, Chief Creative Officer at Juniper Park\TBWA in Toronto

This week's guest judge is Graham Lang, chief creative officer of Juniper Park\TBWA, Toronto.

BEST TV
Winner: ITV 'Drama vs Reality - Trap'. Instead of competing with everyone else's content, make your own content compete against itself. An insightful demonstration of the platform's offerings. This spot is very well put together. It uses characters from the shows it is promoting and does it all with a plot twist in the middle and a wink and smile at the end.

Runner Up: Family Equality 'Love, Lawyers & The Government'. The amazing performances make this spot both entertaining and educational.

BEST PRINT
Winner: Schutzengarten 'Dear Tampa Bay Lightning'. The great Ice Hockey Rink beer war of 2021. Schutzengarten took out a full-page ad to let Coors know that they did it first. And, according to Schutzengarten they did it better. The gloves are off. Your move, Coors...

Runner Up: Tulipan 'Dear Olympic Athletes'. A thoughtful and handy PR stunt.

BEST OUTDOOR
Winner: Netflix Italy 'A Classic Horror Story'. A simple blend of motion tracking technology and fancy dress help to promote, "A Classic Horror Story". It's a simple gag but one that really works and watching the reactions in the case study alone is reason to award it.

Runner Up: Durex 'Freedom'. Good to see a classic billboard. Timeous and simple.

BEST INTERACTIVE
Winner: VW Golf GTI 'Golf Ad Break Championship'. Scan a code during an ad break. For the rest of the ad break you play a mobile game where you race a VW GTI against your fellow countryfolk. The winner gets an actual VW GTI. An effective, fun and immersive 2nd screen experience.

Runner Up: Burger King '#WishItWasAWhopper'. BK turns live coverage of athletes biting their medals into coupons for free burgers. Classic BK.

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