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Creative

Bestads Six of the Best Reviewed by Lisa Fedyszyn and Jonathan McMahon, ECDs, Special Group, NZ

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites

Bestads Six of the Best Reviewed by Lisa Fedyszyn and Jonathan McMahon, ECDs, Special Group, NZ

This week's guest judges are Lisa Fedyszyn and Jonathan McMahon, executive creative directors at Special Group, New Zealand.

BEST TV
Winner: Toyota 'Unbreakable Bond'. Any ad that can get the term "genital-men" on air gets the nod from us. Nice direction and casting (Walt and your beard-matching steering wheel cover, we're looking at you) that makes for an enjoyable ride.

Runner Up: Smith City 'A Whiteware Christmas'. A nice bit of acting from our electric knife wielding woman. Would've loved to have seen her fly off the handle even more during that rant, but all in all was a fun spot. And that old fella was right, he should've got the fridge with the ice maker.

BEST PRINT
Winner: Bohempia 'Dope Sneakers'. Ha! Made us smile. A very nice way to sell hemp shoes. We hope their entire range is shot on powerlines - Would look... well... dope. And they could open stores anywhere, because there's no shelf quite like it.

Runner up: No runner up this week. Although the fries are making us hungry. Which, to be fair, might just be a knock-on effect from liking the hemp.

BEST OUTDOOR
Winner: MDS &KiKa 'Teddy Bear Crowd'. "Ad"orable. Sorry couldn't help it. Nice use of outdoor and a good fundraiser. And no doubt the most well-behaved football supporters ever.

Runner up: No runner up this week. There were a lot of domestic violence ads across all mediums this week, which we really hoped would offer up something fresh and effective but unfortunately nothing really cut the mustard.

BEST INTERACTIVE
Winner: Happyluja / She Drew 'Boobolution'. This is probably a better film/craft idea, but the visuals are beautiful and compelling - and we'd want to buy them - so job done for fundraising.

Runner up: WWF 'Nature Is Calling For Help'. This is under 'web film' but it's a better radio idea. Still, quite compelling.


Featured Companies: Special Group Auckland

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