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Creative

Birth Captures the Torment of Waiting for Sidaction's AIDS Film

Director Ben Lacour's powerful film calls on support for donations in the fight of AIDS

Birth Captures the Torment of Waiting for Sidaction's AIDS Film

To support the Sidaction’s 2021 weekend which will take place on March 26th, 27th and 28th, WNP and Birth are supporting the association. With the health crisis, the world has stopped. The fight against AIDS has not been spared, with the consequences of lockdowns and impact of the crisis, a drop in HIV testing, an increased risk of infection and a heavy impact on the world in the next two years.

The film 'Waiting' directed by Birth's talented director Ben Lacour immerses us into the intimacy of a house, with lockdown's evocative atmosphere. A world on pause with personal or international events postponed or cancelled, but there are things that can't wait, emphasises the voice-over (Mélanie Doutey). A vibrant call to support the association with donations, essential to its multiple struggles, from help in the field to funding research.


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Client

Client: SIDACTION

Production

Production: Birth

CEO & founder: Hugo Legrand Nathan

Partners & Executive producers: Arthur Emorine, Tristan Beraud & Yohan Ungar

Director: Ben Lacour

DOP: Brecht Goyvaerts

Producer: Caroline Habchi

Junior Producer: Sarah Chayeb

Executive Producer: Griet Granaat

Agency

Agency: WNP

Creative Director: Mathieu Vinciguerra

Head of copywrite: Jean-François Bouchet

Purchase of art: Emmanuel Courteau

Copywriter: Brice Garcia

Art Director: Victor Feuillat

Head of Production: Pauline Fourcade

Post Production

Post Production: BIRTH

Post Producer: Rojin Lahouni

Editing: Stéphanie Pelissier

Grading: Arnaud Laurent

Voice over: Mélanie Doutey

Category: Corporate, Social and PSAs , Health

Genre: Dialogue , People , Storytelling