'BlackStrat' Collective Aims to Bring More Black Talent into Strategy
This week Black Strat officially launches as an international online community for Black strategy professionals, with the aim of diversifying the historically elitist strategy discipline.
The community soft launched on Whatsapp in 2020 and has since grown to 100 members. Black Strat is focused on exchanging resources, inspiration and mentorship to elevate Black Strategists on a journey towards excellence.
Often the only ‘one’ with a seat at the table - the community is designed to give Black Strategists their own table, creating a space where there wasn’t one previously.
Black Strat is also launching a series of community member talks featuring speakers including We Are Pi strategist Paris Bethel, McCann London head of strategy Rob Scotland and others.
Black Strat has evolved with community input and participation. The branding was made by We Are Pi led by Alex Bennett Grant, Paris Bethel & Seth Josephs. The web design is by Tarik Fontenelle of OnRoad.
Ayo Fagbemi, Black Strat founder says: “I started this group last year after working on a project where we were talking about the fact that if you can’t see it, you can’t be it. At that moment I thought to myself I don’t know any strategists at a senior level that looked like me. Starting with a WhatsApp that had three people to one that snowballed to a group of 90 members, with seniors & juniors as well as people trying to get a foot in the industry. I guess in short the aim is for this group to be more visible to encourage more black strategists to join a discipline that we all know can be very closed off & elitist. We can’t wait to open some doors for people & showcase the amazing talent we have in our group”
"12 months ago there was no home for Black Strategists. Most of us had no idea there were 'others' out there. Today the community is over 100 international people which is mind blowing and amazing. The best part for me so far has been the sense of collective energy and community, which is why we stepped up to create the branding. I hope we've created a brand that becomes a recognisable place for Black Strategists to get together and grow together." - Alex Bennett Grant, founder and CEO, We Are Pi.