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Creative

Bonds and Special Group Australia Launch ‘Dusty ‘n’ Rusty’ Content Series

Mini series features AFL legend Dustin Martin and comedian Brett Blake

Bonds and Special Group Australia Launch ‘Dusty ‘n’ Rusty’ Content Series

Bonds has launched a sitcom series made up of six micro-episodes titled ‘Dusty ‘n' Rusty’. The series stars AFL champion, Dustin ‘Dusty’ Martin, and Australian comedian Brett Blake, who plays Martin’s long lost twin brother, Rustin ‘Rusty’ Martin.

Set in Dusty’s ‘home’, the episodes follow the ups and downs of the two as they are forced to live under the same roof dressed only in their trunks due to a broken thermostat.

Created in partnership with Special Group Australia, the six-part series will run across YouTube, Kayo and Facebook.

Kedda Ghazarian, Marketing Manager for Bonds, said: “At Bonds, we create comfy undies for all men and these entertaining sitcom episodes are a fantastic way to remind Aussie men what we’re all about. Dustin is a long standing and valued member of the Bonds’ family which made him the perfect fit for our first ever content series.”

Toby Moore, Creative Director, Special Group Australia, said: "To get men to connect with Bonds throughout the AFL season, we decided to use the biggest name in the game, Dustin Martin, in an unexpected way. By pairing him with his little known ‘twin brother’, Rustin Martin, we created The Odd Couple in undies with the help of Max and Broden from the Aunty Donna gang, allowing us to hurl some awesome weirdness at the sports loving Aussie."

The series launches with the first two episodes, with the rest to be released across the footy season.




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Creative Agency: Special Group Australia

Founding Partners: Lindsey Evans & Cade Heyde

Strategy Partner: Rebecca Stambanis

CCO & Partner: Julian Schreiber & Tom Martin

Creative Directors: Luke Thompson & Toby Moore

Writers: Broden Kelly, Toby Moore & Luke Thompson

Designer: Adam Shear

General Manager - Melbourne: Paige Prettyman

Business Director: Emma Salmon

Business Manager: Timmi Tsapaliaris

Integrated Producer: Sophie Simmons

Client: Bonds Australia

Head of Marketing: Karen Dwyer (acting) / Kelly McBride

Marketing Manager: Kedda Ghazarian

Brand Manager: Amanda Varbaro

Production Company: Hooves

Director: Max Miller

Executive Producer: John Pace

Producer: Giordi Caputo

Director of Photography: Max Walter

Post Production House: Mr Fox

Offline Editor: Andy Stalph

Online Editor: Felicity Stalph

Music Composition & Supervisor: Thomas Armstrong

Sound House: Bang Bang Studios

Producer: Polly McGregor and Holli Dee

Sound Engineer: Sam Hopgood

Category: Clothing and Fashion , Underwear

Genre: People